iOS app Android app

Social Media Marketing

Hey, Let's YouTube Our Own Harlem Shake

Andy Braner | Posted 04.27.2013 | Parents
Andy Braner

Unless you've been hiding from technology for the last few weeks, you're probably aware of the Harlem Shake phenomenon. As of today, over 125,000 videos came back when I searched Harlem Shake on YouTube. It seems everywhere I turn, there's another version popping up.

Marketers Wake Up (Or Try to)

Michael Drew | Posted 04.27.2013 | Business
Michael Drew

Within the past week, I've seen stories about how a movie company, a car organization and a major automobile manufacturer are actively seeking input from fans in the creation of new campaigns.

Effective Collaboration

Marcia Wieder | Posted 04.24.2013 | Business
Marcia Wieder

Welcome to the generation of effective and generous collaboration. Gone are the days where it was every man for himself at the office. With the Intern...

Why I Did NOT 'Celebrate' Social Media Week

April Rudin | Posted 04.24.2013 | Technology
April Rudin

I will celebrate when the annual "Social Media" parade marches down Fifth Avenue in New York City, and spills over onto the sidewalks with enthusiasm, rivaling the St. Patrick's Day parade.

Impressions Aren't Impressive

Jure Klepic | Posted 04.23.2013 | Business
Jure Klepic

A tweet to a thousand followers that take action is more valuable than a tweet to a million followers who take no action. And a social media influencer who can't motivate his or her followers to change their behavior regarding a brand is of no value to that brand at all.

Neiman Marcus: Making Fashion Social Through Strategy and Execution

Lin Humphrey | Posted 04.22.2013 | Business
Lin Humphrey

Appealing to a design-conscious fashionable consumer requires a well-constructed, custom approach where content, not short-term promotions, rules. As with clothing, timeless style trumps fleeting fads in a flawless social media execution.

How Social Media Is Humanizing Brands

Dave_Brown | Posted 04.17.2013 | Technology
Dave_Brown

It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.

If You're Not Thinking Social, You're Not Thinking

Dean Praetorius | Posted 04.12.2013 | Business
Dean Praetorius

What separates social media from previous ad platforms is the tremendous amount of collateral data it produces. It allows for the analyzation of conversations that lead to actions, not just the results.

Want to Be an Influencer? Be Service Oriented

Blake Landau | Posted 04.10.2013 | Impact
Blake Landau

Is it just me or do you too feel that people are so focused on building their "street cred" online they've forgotten their manners? They've forgotten what it means to be service-oriented.

Does Social Media Sell Books? Gillian Flynn's Agent Gives Her Perspective

Fauzia Burke | Posted 04.09.2013 | Books
Fauzia Burke

How important is social media for book sales? I decided to ask this question to someone who has had a front row seat to the success of Gillian Flynn as well as many other authors.

Six Cultural Trends Being Driven By Technology

Patricia Martin | Posted 02.07.2013 | Business
Patricia Martin

Trends come and go. But every now and then a major wave arises that ripples across the culture, and seeps into everything.

Lessons From the Super Bowl: It's All About the Conversation

Richard Robbins | Posted 04.08.2013 | Business
Richard Robbins

When something unscripted happened, very few brands were prepared to join the conversation. And those that did were warmly welcomed and richly rewarded with tens of thousands of retweets and mentions, not from $4 million ads but from free tweets.

Architects, Inventors, and Collaborators: The People That Drive Change Via Social

Brian Quinn | Posted 02.06.2013 | Technology
Brian Quinn

Championing the architects, inventors, collaborators and all of their ideas and interaction is only the beginning. Encouraging society to take part is the next step.

Using Customer Reviews as a Marketing Opportunity

Hulya Aksu | Posted 04.08.2013 | Small Business
Hulya Aksu

The best marketing starts with what's already in front of you. Focus your energy and attention on the method that gives you the actual customers. If it sounds easy, it's because it is.

10 Easy Marketing Tips for Increased Brand Visibility

Sari Gabbay | Posted 04.01.2013 | Los Angeles
Sari Gabbay

Marketing your business can seem like a daunting task. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience.

Social Media Marketing Lessons From the Controversial and Failed Facebook IPO

Jayson DeMers | Posted 03.30.2013 | Technology
Jayson DeMers

Facebook's failed IPO started a storm of arguments against social media marketing and ROI capabilities. Social media does work -- just not the way traditional media does.

Omni Hotels: The Power of Social Listening

Lin Humphrey | Posted 03.26.2013 | Business
Lin Humphrey

If customers share strong opinions and express their views on a company via social media channels, the firm should take advantage of these free insights.

Not the Inauguration; Just a Message to Marketers, Agencies, and Media Companies From Sea to Shining Sea...

Rob Norman | Posted 03.24.2013 | Business
Rob Norman

My fellow marketing professionals, don't do evil; we must look beyond party or faction, beyond advertiser, agency and vendor and remember our solemn and shared responsibility to support this great nation by creating entertainment that cheers and informs.

Content Marketing: A Creative Case Study, Part Two

Gordy Grundy | Posted 03.24.2013 | Business
Gordy Grundy

There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.

Nine Powerful Ways to Build Your Email List

John Haydon | Posted 03.24.2013 | Small Business
John Haydon

If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

Influencers vs. Advocates in New Media

Kevin Price | Posted 03.23.2013 | Technology
Kevin Price

There are a broad range of individuals who can be called advocates, because they are often a "dime a dozen," while others can also get paid large amounts for promoting certain brands and products.

Do You Think You're A 'Social Media Ninja'? You're Not Alone

The Huffington Post | Noalee Harel | Posted 01.21.2013 | Technology

"Social media marketer" is so 2011. Today, everyone wants to be a "ninja," guru" or "master" of Twitter. While there's no exact description for wha...

New and Social Media Trends for Small Business in 2013

Britt Michaelian | Posted 03.19.2013 | Small Business
Britt Michaelian

As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?

6 Surprising Social Media Tactics to Help You Get Noticed Now

Women & Co | Posted 03.19.2013 | Small Business
Women & Co

For Women & Co. by Suzanne Rust, LivingWithRust.com Are you using social media effectively to market yourself or your business? Based on findings fr...

Content Marketing: A Creative Case Study, Part 1

Gordy Grundy | Posted 03.13.2013 | Business
Gordy Grundy

Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems.