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Social Media Marketing

Does Small Business Understand Social Media?

Daniel Newman | Posted 11.24.2013 | Small Business
Daniel Newman

So while the small business owner is asking to have an account set up with every social network on the planet (and there are many), the very presence of having an account means exactly as much as the effort it took to get signed up with it in the first place. Nothing!

Marketing to Millennials - Social Media Matters

Kim Garst | Posted 11.19.2013 | Business
Kim Garst

If you are a marketer, should you care? Only if you plan on staying in business.

How a Small Staff Can Get the Most Out of Social Media

Lisa Parkin | Posted 11.19.2013 | Business
Lisa Parkin

No matter the size of the company, there is a common gripe in social media teams across the U.S. and that is, "We don't have a large enough staff to accomplish everything we have (and want) to do."

Brand Building: Connecting With Consumers Through Social Media

Jose Costa | Posted 11.19.2013 | Business
Jose Costa

Social media affords us a great opportunity, the ability to build relationships directly with consumers. It's something no amount of media targeting has been able to achieve.

Turns Out - Haterz Are Gonna Hate

Beverly Macy | Posted 11.19.2013 | Business
Beverly Macy

Awhile back, in my social media marketing class at UCLA, we had a discussion on the power of recommendation, influence, and user reviews. It's a very good topic -- the Yelp generation relies almost totally on what their peers say -- good and bad.

Engaged Communities Drive Business Growth - Six Success Factors

Vala Afshar | Posted 11.18.2013 | Business
Vala Afshar

Consumers who are passionate about a product, service or brand are online and looking for information to support their needs and interests. With so m...

Event Social Shares: What Are They Worth?

Alon Alroy | Posted 11.18.2013 | Business
Alon Alroy

It's no secret that social media has value for your event. Social shares surrounding an event can be a highly effective way of getting your message out, or even making it viral (especially if your message is a cat video).

6 Reasons Why Your Online Business Might be Struggling

Don Dodds | Posted 11.17.2013 | Business
Don Dodds

You started out with a fantastic idea, so why isn't your business performing the way you thought it would? Let's look at six common barriers to online business success.

Twitter and the 2014 Election: Mysteries Revealed!

Madison Bondi | Posted 11.17.2013 | Chicago
Madison Bondi

Dan Rutherford is playing by the social media rules, Kirk Dillard is one of the most engaging candidates on the Twitter-sphere, people must really want to hear what Gov. Quinn has to say, and Bill Brady writes golden tweets.

Why Human Beings and the Internet Suck

John Haydon | Posted 11.13.2013 | Business
John Haydon

The internet sucks because it's supposed to be the silver bullet -- and it's not.

Rauner Leads In Facebook, Quinn Rules Twitter In Social Media Race

Madison Bondi | Posted 11.12.2013 | Chicago
Madison Bondi

. We're following the social media trends of the six candidates for Illinois governor. The early returns show GOP candidate Bruce Rauner leading the pack in Facebook friends, though his numbers have begun to plateau after a meteoric initial rise.

Social Media Grows Up

Kim Garst | Posted 11.11.2013 | Small Business
Kim Garst

Would you rather have one good friend or 10 acquaintances? It is an easy answer right? When you were younger, your grade school years, it was very important to be popular.

The Power and Limits of Social Media

Michael Kaiser | Posted 11.09.2013 | Arts
Michael Kaiser

Yes, social media can amplify the impact of any of these activities but a single tweet or Facebook post is not enough to bring wide acclaim.

Social Media Trust, Credibility and Reputation Management

Jeremy Harris Lipschultz | Posted 11.04.2013 | Media
Jeremy Harris Lipschultz

Communication researchers traditionally measure media trust by considering source and message credibility. The idea that poor performers would be "poisoning the wells" for the rest of us on one social media platform, much less across all, would seem conceptually flawed.

Off the Hook

Megan Walsh | Posted 10.26.2013 | Healthy Living
Megan Walsh

As I travel down the uncharted path that is life, I believe that one of the biggest lessons I am learning is that "it can wait." Those emails and Facebook statuses will still be there Monday morning.

Tips From the Rock n' Roll CEO No. 14: Show Don't Tell

Jared Gutstadt | Posted 10.26.2013 | Business
Jared Gutstadt

In the media business, there are a lot of people who walk into rooms everyday to tell their story. But sometimes, showing your story has a greater impact. Show me, don't tell me (Rush knew this!). Let me explain (ironic, I know!).

The New Rules of Advertising, Marketing and PR

Scott Steinberg | Posted 10.23.2013 | Business
Scott Steinberg

Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.

The Changing Face of Search Engine Optimization

Don Dodds | Posted 10.21.2013 | Technology
Don Dodds

With a multitude of different tactics out there for driving traffic to a website, it can be hard to decide which ones are worthwhile and which ones simply take too much time to offer a satisfactory return on investment.

How to Use Social Media Listening to Build Brand Loyalty

Jayson DeMers | Posted 10.20.2013 | Technology
Jayson DeMers

Acquiring customer feedback and understanding their wants and needs is an integral part of running nearly any business. Not only is it important for delivering the right products and services, but it plays a big role in establishing a loyal customer base and repeat sales.

5 Ways to Be Socially Savvy

Kim Garst | Posted 10.20.2013 | Business
Kim Garst

Social media can, at first glance, seem totally intimidating for entrepreneurs and small business owners but with the right strategies and tools, social media can be an amazing way to take your business to new heights.

Why Meaning is the Future of Marketing -- and How These 3 Companies Are Pointing the Way

Spencer Critchley | Posted 10.19.2013 | Business
Spencer Critchley

Meaning is what people really seek in most of the content they consume. (The writer in me hates the idea of "consuming" content, but I guess we're stuck with that term)

What No-content Marketing Will Look Like

Spencer Critchley | Posted 10.12.2013 | Business
Spencer Critchley

The wealthy and powerful have always had access to services like these -- think of the President's Daily Brief or Stratfor -- but it's becoming more common among the broadening population of the too-busy. Some marketers may now need to profile not just their primary target, but their target's gate-keeper.

The Social Media Effect: Are You Really Who You Portray Online?

R. Kay Green | Posted 10.07.2013 | Small Business
R. Kay Green

Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.

How Companies Are Targeting Customers and Predicting Behaviors With Analytics [Infographic]

VisualNews.com | Posted 10.06.2013 | Business
VisualNews.com

With millions of active users each month, online industry powerhouses such as Amazon, Twitter, and Netflix have determined some pretty brilliant ways to use analytics to predict consumer's needs, behaviors, and attitudes -- and keep them coming back for more.

Think I'll Visit Facebook to See Which Friend I'm Being Pressured Into Buying a Gift Card for Today

James Napoli | Posted 10.05.2013 | Comedy
James Napoli

I'll be checking out what's trending on Twitter, seeing what's new on Tumblr, sharing interests on Pinterest and, of course, heading on over to Facebook, where I can see which friend I'm supposed to buy a Target or Starbucks gift card for today.