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Social Media Marketing

Lessons Learned From a $15,000 Facebook Ad Campaign

Giuseppe Crosti | Posted 11.04.2014 | Technology
Giuseppe Crosti

We recently wrapped up a month-long Facebook Ad campaign with a client who had a simple goal: to significantly grow their Facebook likes in 30 days. The campaign allowed us to learn a few key lessons about optimizing Facebook ads that we think are worth sharing.

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

B2B and Social Media Content Marketing

Layla Revis | Posted 10.30.2014 | Business
Layla Revis

Visit any social media outlet today and you're likely to find numerous articles about Social Media Content Marketing, also known as Inbound Marketing,...

4 Product Hunt Tools for Social Media Content Creators

Giuseppe Crosti | Posted 10.31.2014 | Technology
Giuseppe Crosti

One of my favorite forms of procrastination involves exploring new ideas on Product Hunt. The lists are well curated and its active community ensures the best products float to the top.

How Social Media Experts Are Killing You Softly

Sajeel Qureshi | Posted 10.28.2014 | Small Business
Sajeel Qureshi

Marketing agencies and social media 'experts' have you tricked into thinking social media is rocket science. It isn't. Here is why you need to stop paying for social media experts.

Standing out in a Content Drenched World

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

3 Ways to Tap Social Media to Fuel Business Results

Communications Week | Posted 10.23.2014 | Business
Communications Week

Social media at its core simply provides a new place to communicate, but its rapid growth has left many unsure of how to use it and unable to learn as quickly as new social media channels arise.

Why Journalists Should Fear Social Media

Brian Hanley | Posted 10.24.2014 | Technology
Brian Hanley

Digital media as we know it is proving incompatible with our linear worldview. Our online experience no longer resembles the finite story that drives our lives.

4 Facebook Marketing Lessons I Learned From My Marriage

Rochelle Sanchirico | Posted 10.23.2014 | Small Business
Rochelle Sanchirico

First they like you, make the commitment to follow you and let you into their hearts -- and news feeds. Then the real work begins

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 10.23.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

Branding a Revolution

Tom Silva | Posted 12.20.2014 | Media
Tom Silva

I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The ...

7 Ways to Increase Your Social Media Engagement

Bianca Rothschild | Posted 10.22.2014 | Small Business
Bianca Rothschild

Establishing authentic relationships and connecting with key players in your industry is not only a great way to make new friends and boost credibility, but it also helps you to access a wider network of people and amplify your own message.

Why Happy Content Goes Viral

Andre Bourque | Posted 10.21.2014 | Business
Andre Bourque

Charitable revelry. Stellar weight loss successes. Over-the-top proposals. The Buddhist concept of mudita may just be what all of these viral concepts have in common. Most users love the opportunity to participate in another person's joys and accomplishments.

Build a Movement, Not a Brand

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

How to Triple Your Growth Rate on Twitter in Just a Few Minutes a Day

Sherman Lee | Posted 12.16.2014 | Small Business
Sherman Lee

After running experiments and analyzing the data, we've tracked down the perfect formula to grow an engaged audience without sacrificing too much of your valuable time or money. Here's what we found.

7 Easy Tips for Cranking Up Your Facebook Page Engagement

Daffnee Cohen | Posted 12.15.2014 | Business
Daffnee Cohen

Share great content! Reply to your consumers! We've heard these common suggestions a million times, but with a series of changes brought on by Facebook, businesses have taken a hit in exposure, engagement and views.

7 Tips for a Successful Social Media Strategy

Bianca Rothschild | Posted 12.10.2014 | Small Business
Bianca Rothschild

To be effective you need to plan a complete strategy and implement it in a careful and measured way. The following are 7 important tips to formulating and guiding a successful social media strategy.

4 Simple Tips to Improve Social Media Marketing Results

Lisa Parkin | Posted 12.08.2014 | Business
Lisa Parkin

Social media advertising can be an expensive and come with varying levels of results. Yet, we've all seen those ads online that manage to capture attention, wrangle clicks and pique interests.Here are a few practical tips to increase success.

6 Content Sharing Lessons From the Big Guys

Diana Mackie | Posted 12.09.2014 | Small Business
Diana Mackie

Increasing the social shares on your business' content is a highly effective way of reaching your local base of potential customers, and growing your brand recognition through social proof.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 12.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

Social... Is It Just Trending?

Rod Favaron | Posted 12.08.2014 | Business
Rod Favaron

Employees who know the company and customer service procedures are in the best position to take advantage of social because they know their audience better than anyone else.

5 Reasons Why Social-Media Marketing Is Overrated

Kimanzi Constable | Posted 12.08.2014 | Business
Kimanzi Constable

You've seen it, right? You log onto Facebook to see what your friends are up to and the sponsored posts promising to teach you how your business can make seven-figures through social media marketing pop up.

5 Musts Before Hiring a Social Media Specialist

Tyler Collins | Posted 12.08.2014 | Business
Tyler Collins

Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job.

7 Reasons Why We Are Fascinated With the #IceBucketChallenge

R. Kay Green | Posted 12.08.2014 | Impact
R. Kay Green

When we think about what makes a successful viral campaign, there are several "must haves" in order for the campaign to be a success.