iOS app Android app

Social Media Marketing

How One Driver's Indy 500 Race Will Help Save Lives

Matthew Knell | Posted 07.27.2014 | Sports
Matthew Knell

She is a 30-year-old IndyCar driver from England, who now resides in Indianapolis. Without a full-time team, she represents one of these drivers who spends a great deal of time putting together her race schedule -- working with teams and sponsors to help find the funding for another chance.

Mentor-less Without Direction: Where Will This Take You?

Lubna Najjar | Posted 07.23.2014 | Small Business
Lubna Najjar

You need a lot of endurance, patience and support to take you from Step one; total ambiguity to Step 5; a positive score card. I created a framework to actualize my process in order to apply my findings to other brand owners:

A Scientific Guide to Writing Great Tweets: How to Get More Clicks, Retweets and Reach

Courtney Seiter | Posted 07.19.2014 | Technology
Courtney Seiter

Conversations that you have with your customers every day can also happen on Twitter. And you can approach these Twitter conversations the same way -- like you're talking to a good friend. Here are a few tips straight from Twitter.

72 Percent of Marketers Can't Find Their Target Audience Online -- Can You?

Navin Nagiah | Posted 07.15.2014 | Small Business
Navin Nagiah

By trying to be everywhere, talking to everybody and doing everything -- are marketers in some ways doing nothing?

3 Steps to the Perfect Social Media Post

Carol Han | Posted 07.14.2014 | Technology
Carol Han

Looking to engage your existing followers and gain new ones? These steps help our clients do just that. What works best for you on social media? Tell us in the comments.

Most People Are Lurkers in Social Media

Ted Rubin | Posted 07.14.2014 | Business
Ted Rubin

There are many lurkers, searchers and readers who may never interact, or even post, but still have a great deal of value.

Shutterfly's Mass Email Goes Terribly, Terribly Wrong

The Huffington Post | Carina Kolodny | Posted 05.15.2014 | Technology

In a targeted email campaign gone terribly wrong, the photo-printing website Shutterfly mass-emailed an unknown number of people on Wednesday to congr...

5 Social Media Listening Tools That Every Business Should Be Using

Simon Tam | Posted 09.11.2014 | Business
Simon Tam

Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.

Is Twitter the Social Media Site for the Future?

Kim Garst | Posted 07.12.2014 | Business
Kim Garst

So here is a better question. Which ONE social media site would you be on if you could only be on ONE site? For me the answer is still Facebook, but I am pretty darned close to changing that vote to Twitter.

Eight Ways Non-Profit Organizations Can Maximize Their Facebook Page

Chris Barnes | Posted 07.08.2014 | Impact
Chris Barnes

Facebook is something that 128 million in the United States alone use daily, but surprisingly, many non-profit groups are not getting the most out of ...

5 Tips to Successful Content Marketing

Matthew Collis | Posted 07.08.2014 | Business
Matthew Collis

2. Know your audience

This Is How You're Doing Social Media Wrong... And How to Do It Right

Rachel Thompson | Posted 07.07.2014 | Books
Rachel Thompson

Social isn't "real life," but the humans who are typing things on their keyboards sure are. The same rules apply online as do to face-to-face communications: be polite (say please and thank you), don't be a bully, use your inside voice.

Real-Time Warren Buffett and Social Media Selfies

Jeremy Harris Lipschultz | Posted 07.07.2014 | Media
Jeremy Harris Lipschultz

If social media content and engagement are a "rabbit hole," then "social aptitude," or what Buffett likes to refer to as circle of competence, is about "not how large the area of it is, it's how well you've defined the perimeter."

Why Facebook Is Having A 'Goodfellas' Moment

Posted 05.05.2014 | Business

By Sam Slaughter, Contently This post first appeared in Adweek. So brands, it turns out, are not people after all — at least on Facebook. ...

Most Powerful Marketing Tool of the 21st Century

Alex Pirouz | Posted 06.29.2014 | Business
Alex Pirouz

Whether you are a newbie, have an account but not active or would like to further your education here are my top three tips in order to plan, connect and ultimately profit through LinkedIn.

How to Use Social Media to Help Social Causes

Russell Bishop | Posted 06.28.2014 | Impact
Russell Bishop

One of the biggest challenges not-for-profits face in gaining support is the simple fact that no one cares what they do until they know why it matters. It's pretty much a take off on the old cliché: No one cares what you know until they know how much you care.

Top 6 Tips for Taking Your Cause Mobile

Darian Rodriguez Heyman | Posted 06.24.2014 | Impact
Darian Rodriguez Heyman

Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.

The Real Business of Reality TV and What Determines a New Show's Fate

Sandy Malone | Posted 06.23.2014 | TV
Sandy Malone

Are you a reality television junkie? Are you a closet Housewives fan? Or do you only watch the news, sports, and legitimate television dramas because you think reality TV is a post-Millennial fascination? Did you know that reality television actually originated on the radio, and that it's one of the longest-running genres in television? Seriously.

Instagram for Business: Engaging Content Ideas

Lisa Parkin | Posted 06.18.2014 | Business
Lisa Parkin

Take a look at H&M. About 50,000 of their 2 million fans double-tapped this photo that announced a new line of crop tops.

Develop an Acute Ability to Listen

Ted Rubin | Posted 06.15.2014 | Business
Ted Rubin

With all the sales training offered out there, the most often overlooked and simplest to execute is the 'art of listening.' Unfortunately, the typical sales person always has something more to say and a difficult time shutting up.

Driving Content, Context and Advocacy

Christel Quek | Posted 06.14.2014 | Business
Christel Quek

2013, you really were a year to remember. From the explosion of short form content and to wearable technology grabbing headlines, the numerous events that have happened just proved how change is the only constant in the industry we love.

7 Tips for Travel Businesses Looking to Harness Technology

Mark Chesnut | Posted 06.14.2014 | Business
Mark Chesnut

The world uses more mobile technology than ever before; there's no disputing that. The challenge for the travel industry, a segment that's especia...

Schools for Sustainability Wins Philly doGooder Awards

Alyssa Ramos-Reynoso | Posted 06.10.2014 | Impact
Alyssa Ramos-Reynoso

Philly DoGooder II launched its second annual awards ceremony on March 12th in Hamilton Hall at the University of the Arts in Philadelphia. Fittingly ...

So, You Want to Publish Your Book?

Carlota Zimmerman | Posted 06.10.2014 | Arts
Carlota Zimmerman

You wrote a book, and you want the world to read it. Thus, here's some ideas for how you can publish your own work, and start designing opportunities for yourself in the literary world.

The Future of Marketing -- and Next Generation Social Science: A Visit to the Center for Advanced Modeling

Christopher Meyer | Posted 06.09.2014 | Business
Christopher Meyer

2009: "SOCIAL FUSION" Five years ago, as part of Monitor Talent's annual gathering of thought leaders, we gathered a set of marketing and social medi...