While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.
Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills, it requires a little strategy.
Finally, a wave of companies are starting to see the benefits of employing individuals with Asperger's Syndrome (AS), a form of autism that often yields incredible abilities alongside the more well-known social challenges.
Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?
If you want to know what someone's up to now, you can usually find out. Now it's up to a person to exert self-control. You want to untangle the whys of their existence? There are tantalizing clues everywhere on social media.
This year people will spend more time on digital media than watching TV. TIME TO FREAK OUT!!!! You could loose your sh*t, or you could do the smart thing and cash in on the fear by becoming a social media expert.
Dan Rutherford is playing by the social media rules, Kirk Dillard is one of the most engaging candidates on the Twitter-sphere, people must really want to hear what Gov. Quinn has to say, and Bill Brady writes golden tweets.
How does a person of good will work with others, across the planet and across the years, to scale up to help out everyone? I've realized, in the past few days, that a solution could involve nonprofits which focus on vetting on-the-ground nonprofits.
It seems we have substituted real relationships and communication with our public image and personal 'brand.' Is it somehow more satisfying to be clever for the strangers of Twitter instead of the real people who are standing in front of you?
If you see someone is falling in love with you and you do not feel the same way, be honest and firm. Tell them exactly how you feel. Never play with anyone's feelings and never pretend to like someone. Remember those avatars represent real human beings who can get hurt.
While people may be averse to a loss of privacy, they are even more averse to being left on the sidelines while the rest of their network happily rides off into the social sunset, tweeting and sharing along the way