Patterns of communication, best described as many-to-many, are resulting in a world governed by relevant, almost-real-time, and perpetually flowing feedback. This constant and permanent traffic of participation is the animating force of the Revolution of Relevance.

Social networks offer fantastic ways to stay in touch with friends, build your network and grow your executive brand in a positive way. But they can can also destroy your executive brand.

Many entrepreneurs are social media savvy, but they're afraid "they won't be able to make conversation with the experts that attend these events" who may help their businesses the most.

Facebook, Twitter and YouTube were, seemingly, used more effectively by state Senator Brown to promote his campaign and connect with supporters.

There is a shift in how business is seeing and reacting to the social media cascade. As we build out our online personas, products will find their way to us rather than the other way around.

Crafting an effective strategy to productively involve the general public in homeland security should center on two technologies: mobile communication devices and Web 2.0 social media.

What can MySpace do to grow? It has to start a new business, not merely tweak its tired old business. It can buy a disruptive technology, like Apple did when it launched the iPod and iPhone.

CEO Eric Schmidt believes the Internet is a "cesspool" of false information, and that filters are needed to help sort through the muck and mire.

Randi Zuckerberg: "When journalists can really engage with this audience and enlist Facebook users to market and share their content, that is such a powerful way to share credible news and information."