There are two salient takeaways that I believe anyone looking to take a cause viral need to know in order to be successful online: the secret to going viral; and how to approach World 2.0, where everyone is smarter than anyone.
Patterns of communication, best described as many-to-many, are resulting in a world governed by relevant, almost-real-time, and perpetually flowing feedback. This constant and permanent traffic of participation is the animating force of the Revolution of Relevance.
Social media is still in its infancy and its security has been an issue since its inception. Users are tricked into clicking links. Viruses enter the network when employees simply visit an infected page.
Randi Zuckerberg: "When journalists can really engage with this audience and enlist Facebook users to market and share their content, that is such a powerful way to share credible news and information."