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Social Media Strategies

Turn Your Twitter Marketing Into a Money-making Machine

Brian Honigman | Posted 04.04.2014 | Business
Brian Honigman

Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their so...

The Like War: 9 Tips For Using Social Marketing as a Longterm Business Strategy

James Calder | Posted 01.26.2014 | Business
James Calder

I believe that social marketing is the most misunderstood tool in business today, but it has the most opportunity for those that look past the hype and focus on the true value.

Social Strategy for Socially Savvy Female Entrepreneurs: A Modern Primer

Penina Rybak | Posted 01.23.2014 | Business
Penina Rybak

It used to be that when we heard the word social, it brought to mind etiquette. Table manners and related stuff our grandparents tried to instill in us. Ways of doing things for, and interacting with, other people, which Anne Landers wrote about.

5 Great New Social Media Strategies

Anne Hill | Posted 05.25.2011 | Business
Anne Hill

For the past several years, conventional wisdom has been that having a blog was the most important tool for your business. But blogs are not for everyone, nor are Facebook Pages, and now they don't have to be.