I believe that social marketing is the most misunderstood tool in business today, but it has the most opportunity for those that look past the hype and focus on the true value.
It used to be that when we heard the word social, it brought to mind etiquette. Table manners and related stuff our grandparents tried to instill in us. Ways of doing things for, and interacting with, other people, which Anne Landers wrote about.
For the past several years, conventional wisdom has been that having a blog was the most important tool for your business. But blogs are not for everyone, nor are Facebook Pages, and now they don't have to be.