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Social Media Tips

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 08.25.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 08.26.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

Penny C. Sansevieri | Posted 08.25.2014 | Small Business
Penny C. Sansevieri

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.

You Do NOT Want To Be The Parent In This Facebook Horror Story

Jennie Shulkin | Posted 08.22.2014 | Fifty
Jennie Shulkin

Just as Facebook strengthens connections between peers, it can also enhance bonds between family members by allowing them to stay updated on each other's lives and maintain contact easily. However, there are many Facebook functions, that if used inappropriately, can drag you across a boundary from which your child or grandchild would have preferred to remain uncrossed.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 08.03.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

Courtney Seiter | Posted 07.17.2014 | Technology
Courtney Seiter

In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of the bio space provided by each.

Stop Blaming the Intern for Social Media Gaffes

Melissa Schwartz | Posted 07.10.2014 | Media
Melissa Schwartz

It happened again. While everyone was out enjoying their Fourth of July holiday, an intern for American Apparel used a photo of the Challenger space shuttle explosion on its Tumblr page, "mistaking the image for a fireworks display."

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

A Guide to High Quality Social Media Sharing: What, When and How to Share

Courtney Seiter | Posted 07.04.2014 | Technology
Courtney Seiter

Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills, it requires a little strategy.

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 07.02.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 08.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 08.16.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 08.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

How the Cosmos Teaches Humility to Social Media Show-offs.

Sourav Roy | Posted 08.13.2014 | Media
Sourav Roy

How effortlessly millions of worthless human 'points' have spawned that are nothing more than signboards of hollow egotistic display. So, where is that social element of social media, again? Or did I miss something?

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 08.08.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.

The Power of a Whisper: How to Cut Through the Noise and be HEARD on Social Media

Nika Stewart | Posted 08.09.2014 | Small Business
Nika Stewart

Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.

Every Marketing Campaign Lives or Dies on this Foundation

Lee Traupel | Posted 08.06.2014 | Small Business
Lee Traupel

A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.

Why Businesses Don't Need a Social Media Strategy

Lisa Parkin | Posted 08.06.2014 | Business
Lisa Parkin

Originally posted on BeASocialClimber.com Whether you're a social media expert or completely new to the game, the term social media strategy is pro...

How Marketers Ruined Social Media

Michael Price | Posted 08.01.2014 | Business
Michael Price

When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...