Social Media Tips

Who Owns Your Business-Related Social Media?

Jim Thomas | Posted 05.18.2012

Jim Thomas

There is a time bomb in your company that you had better defuse. It's your failure to be clear about, or even consider, ownership of the business connections represented by social media platforms such as Facebook, Twitter and LinkedIn.

Re-Joke My Advert

Jordan Philips | Posted 05.15.2012

Jordan Philips

It transpires that people have an aversion to corporate Twitter accounts. Trying solely to sell or link to your content is a faux-paux tantamount to having toilet roll escaping from your trousers at a dinner party.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 05.14.2012

Shawn Amos

It seems like most everyone agrees that the days of flashy, intrusive banner ads are over. So what does that mean for the future of Internet marketing?

How Not to #GetSlizzerd on Twitter: Controlling the Message as Social Media Goes Company-wide

Ryan Holmes | Posted 05.09.2012

Ryan Holmes

Social media teams tend to be decentralized. Confusion, rogue tweets and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. So is there a way for businesses to avoid a social media meltdown?

A Little Bit Of Nice Goes A Long Way

Dean Praetorius | Posted 05.01.2012

Dean Praetorius

Google+ would like to satisfy these needs, but they're playing catch-up and actually proving that scratch is a poor place at which to start. Path might work with the big guys, but they don't add a significant value. So why bother with new networks?

Facebook to Agencies: How Will People Share Your Stories?

Andrew Cherwenka | Posted 04.24.2012

Andrew Cherwenka

Stories are the currency. Getting your content seen in newsfeeds, timelines and tickers is the most powerful aspect of Facebook and the most underutilized by marketers.

What College Presidents Can Gain From Tweeting

Amanda Walgrove | Posted 04.16.2012

Amanda Walgrove

College presidents who make their forays into social media can serve to further personalize their institutions through online engagement and foster connection with a vast digital audience interested in the workings of an educational institution.

How to Succeed by Breaking All of the Personal Branding Rules

Jamie Varon | Posted 04.12.2012

Jamie Varon

Although the topic of personal branding has the word "personal" right up in front, most advice still warns against sharing too much of who you are with your customers and clients.

How to Use Social Media for Social Change

Dorie Clark | Posted 04.11.2012

Dorie Clark

Social media is the perfect tool for mobilizing your friends and colleagues to take action on a cause you care about -- sending a letter to a legislator, signing up to attend a rally, or spreading the word through their own social channels.

Media Need to Establish Clear Ethics Codes on Using, Posting Tweets

Jerry Lanson | Posted 04.19.2012

Jerry Lanson

Most journalism organizations have clear, blanket policies: Don't steal other people's work, don't serve on your school board when you're covering education, don't endorse presidential candidates. But rules for Twitter are murkier, if articulated at all.

Rick Santorum: Bowling Alone in the First Digital Election

Rory O'Connor | Posted 04.03.2012

Rory O'Connor

Barack Obama gets social media. So does Mitt Romney, who at least is looking forward for his cultural clues. Looks to me like Rick Santorum will soon be bowling alone.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 04.02.2012

Shawn Amos

It's that time again, so let's get you caught up with your '60 Seconds of Social Media.' This week, we take a look at whether we're sharing a little too much.

Is Your Nonprofit Failing At Social Media?

Posted 03.26.2012

So you have a Twitter and Facebook account. Great! But what exactly are you doing with it? Turns out, many nonprofits are not effectively using the...

TweetMyJobs and Social Recruiting

2morrowknight | Posted 05.21.2012

2morrowknight

As America climbs out of its worst economic crisis since the Great Depression, many platforms are being created that connect businesses with the prospective employees who can complement and enhance their workforce. One such platform is TweetMyJobs.

Facebooking With Students?

Emily Wall | Posted 05.21.2012

Emily Wall

It becomes such a dreary task to fix someone's grammar, but if I know that student, if I know he was just dumped by his girlfriend yesterday and tonight he's getting a new tattoo, it's easier to write "comma splice" 30 times on a paper and not get mad.

I Hate Social Networking

Susan Harrow | Posted 05.20.2012

Susan Harrow

I don't want to know when you're going to sleep or if you sweated up a storm in your latest workout. I don't want to hear about your baby's poop habits, or the tiff with the neighbor. On social networks I want five things.

What Your Screen Name Says About You

About the author: Rebecca is a senior at Walter Payton College Prep. She’s a teen reporter for The Mash, a weekly teen publication distributed to Ch...

Physical Media, Meet Social Media. Fireworks.

Caroline Giegerich | Posted 04.18.2012

Caroline Giegerich

While we fuel our social networks with content like programming a television network, we sometimes forget that physical interaction can solve the challenges before us.

Social Fresh East: A Look Back

Matthew Knell | Posted 04.14.2012

Matthew Knell

We're not always going to be interested in everything your friends share, think or create, especially when the definition of a Facebook "friend" is becoming blurry. Facebook has become a bit of a social shopping mall -- something for everyone, but not everything someone may want.

4 Ways Pinterest Can Be Useful At Work

Posted 02.07.2012

Yelena Bosovik | The Daily Muse Over the past few months, Pinterest has become the go-to guilty pleasure for many of us. If you're not yet famili...

6 Ways To Get More Out Of Twitter

Posted 02.01.2012

Susan Mayes Ostrander | The Daily Muse Congrats: you graduated Twitter 101 cum laude. You now know the ins and outs of the @ symbol and RT like a r...

Top 10 Reasons Why I'm Not Following You On Twitter And 10 Why I Am

Lee Kolbert | Posted 03.10.2012

Lee Kolbert

Twitter has often been like an online faculty lounge where I get control over who stays in the room and who has to leave. That may sound cruel but that's the way social networks work.

Why Social Media Doesn't Mean Business

Jackie Barrie | Posted 03.05.2012

Jackie Barrie

If engagement is the key, then you have to be engaging. If you want to attract business, you have to be attractive. And if you want to charm people into buying, you have to be charming.

Are You Employable in 2012?

Shelly Palmer | Posted 02.26.2012

Shelly Palmer

If job creation is our number one national priority, maybe we should start by helping people learn how to properly prepare for employment in the Information Age and then, teach some basic job-hunting skills.

Putting the Social Into Social Media

Jackie Barrie | Posted 02.19.2012

Jackie Barrie

When you meet people in real life, whether in the boardroom, at a conference or in a networking meeting, you (hopefully) don't walk in wearing a sandwich board or pushing a trolleyful of products and shouting 'BUY MY STUFF!'