We've yet to see how Instagram will develop as a power tool of the future. But for now, it's quietly speeding to genuine relevance.

This is what the social web is all about -- networking, sharing, helping, creating. So, with literally no planning, I sent out one single tweet with an invitation for my Twitter tribe to join me on a web meeting at 4 p.m. that very day.

Now that you have created your latest masterpiece... or are just gloating about the awesome dessert you are about to devour, you should caption it.

While Facebook provides an environment of friendship, it also comes with social accountability. While Twitter provides you with followers you never knew or wanted, it also comes with increased independence to vent and relative anonymity as you explore another voice.

While all of these tools can help a bit, none will completely eliminate information overload or the stress of living in a society where you're expected to be on call 24 hours a day. But there's a tool for that built into just about every device you own. It's called the On/Off switch.

From #Linsanity to Lance Armstrong to the MLB Fan Cave, we'll look at how sports is winning the social media game in this week's episode of Freshwire's "60 Seconds of Social Media."

It transpires that people have an aversion to corporate Twitter accounts. Trying solely to sell or link to your content is a faux-paux tantamount to having toilet roll escaping from your trousers at a dinner party.

It seems like most everyone agrees that the days of flashy, intrusive banner ads are over. So what does that mean for the future of Internet marketing?

Social media teams tend to be decentralized. Confusion, rogue tweets and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. So is there a way for businesses to avoid a social media meltdown?

Google+ would like to satisfy these needs, but they're playing catch-up and actually proving that scratch is a poor place at which to start. Path might work with the big guys, but they don't add a significant value. So why bother with new networks?