Social Purpose

P&G Blogivation Gives Female Bloggers Tools to be Change Agents for Safe Drinking Water

Jennifer Simckowitz | Posted 05.25.2011

Read More: Clean-Drinking-Water, Global Water Crisis, Social-Purpose, Clean Drinking Water Africa, Human Rights, Social Good, Triple Bottom Line, Changents, P&G, Corporate Social Responsibility/Sustainability, Impact News
Jennifer Simckowitz

The GIVE Health Blogivation is intended to activate the power of female bloggers for the purpose of improving the lives of people in need of clean drinking water.

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Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 05.25.2011

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News
Mitchell Markson

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

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