In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.
Consumers, bloggers, and social celebrities with high social influence scores can amplify a brand's message and even a recommend a product they love or are paid to promote, but how targeted is their audience? Are they even in the buying cycle?
Kred represents the cutting-edge in social media scoring, curation and networking. As our interview with its CEO, Andrew Grill, reveals, his social vision is as boundless and detailed as the platform he has helped to implement.