The numbers this year for the Super Bowl were staggering, with some 28 million tweets generated during the event with millions associated with the Pepsi halftime show alone. But it had me thinking further about gross rating points (GRP) as an anchor metric for television advertising.
The trick to social media adoption in the world of entertainment is to move beyond the label of "social media." Imagine a computer and how, over the last five years, technology has allowed the physical understanding of a computer to disappear.
If you've chatted online while watching television, you're in good company. A lot of it, in fact. We'll take a look at the explosive growth of social TV in the latest episode of "60 Seconds of Social Media" from Amos Content Group.
The world has finally realized the power of real-time social media and how it can make or break a brand, an event, or a message. Social TV has truly arrived -- and it is entirely controlled by the conversation taking place on Twitter and Facebook -- not by the brand.
Social media has helped in making the world turn an imaginary room with more friends you would never remember. But its future lies not in the size of this room but in how it can be coupled with emerging future technologies.
The age of mass adoption of social media is upon us. Here's the typical engagement loop: I watch a video or read a post. I grab the link, and I push it out to my network. Times seven billion. In real-time. All day, every day.