After 80 years of sequestered viewing, television audiences worldwide have forged Twitter into a social soundtrack for TV. If you are not part of the soundtrack yet, chances are that you will be soon.

The trick to social media adoption in the world of entertainment is to move beyond the label of "social media." Imagine a computer and how, over the last five years, technology has allowed the physical understanding of a computer to disappear.

Zeebox, the second screen app,  which is being widely deployed in the U.S. by NBC Universal, FOX and HBO, will launch a "synched ad" platform in...

Twitter's head of television Fred Graver highlighted Twitter's importance in the social TV space and floated the idea of a Twitter-fueled ratings system at Ad Age's Social TV Conference last week.

TV is so 2011! What if we could enjoy the TV experience described above but with content of our choice and the ability to actively engage with that content?

Picture this: The lights dim, the tension rises, and it's so quiet you can hear a pin drop... "In the children's book series, where is Paddington Bear originally from?"

If you've chatted online while watching television, you're in good company. A lot of it, in fact. We'll take a look at the explosive growth of social TV in the latest episode of "60 Seconds of Social Media" from Amos Content Group.

Social media has helped in making the world turn an imaginary room with more friends you would never remember. But its future lies not in the size of this room but in how it can be coupled with emerging future technologies.

The age of mass adoption of social media is upon us. Here's the typical engagement loop: I watch a video or read a post. I grab the link, and I push it out to my network. Times seven billion. In real-time. All day, every day.

Both Pepsi and Coke are very able and nimble competitors. The question now is, which cola giant will best harness the power of real-time social media?

Real-time shared experiences may hold the secret to bringing back the 'must see TV' audiences the networks have lost over the last 15 years. Social viewing is the new campfire experience.