The ban on excessive single-serving beverages takes the home field advantage away from soda companies and gives consumers the opportunity to consider their real preferences.
Now that the New York City Board of Health has ratified Mayor Bloomberg's plan to ban sugar-sweetened beverages (well, some such beverages, really) larger than 16 oz., we should be able to answer the question: Is this a big deal?
Rather than placing draconian gastronomic limitations on the people, we should provide them with the tools, the knowledge, and the understanding to make the best choices possible.