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Soda Company

What's the Future of Soda?

Gregg S. Lipman | Posted 08.05.2013 | Business
Gregg S. Lipman

There's an opportunity for you, challenger brand, to take advantage of the backlash against soda and create a little niche for yourself. Innovate around where the audience is, from Gen Y- and Z-ers to helicopter parents who couldn't imagine anything as toxic as soda touching their children's lips.

What Big Soda Learned From the Marlboro Man

Michael F. Jacobson | Posted 05.20.2013 | Healthy Living
Michael F. Jacobson

Food isn't tobacco. And Coca-Cola isn't Philip Morris. But the playbook is the same, and we ignore it at our peril.

Hello, Pig? Meet Lipstick

Michael F. Jacobson | Posted 02.27.2013 | Healthy Living
Michael F. Jacobson

Big Soda must know it has a public relations problem on its hands. With study after study making plainer the links between sugary-drink consumption and obesity, the industry is under siege.