Location-based technologies are allowing businesses to create meaningful engagement with consumers. Used properly, there are some revolutionary ways to deepen the relationship that will benefit both groups without compromising privacy.
Can you believe we've just sailed past the first half of 2012? Social media continues to make inroads into our business lives and is finally being taken seriously by business leaders in most industries from entertainment to healthcare to financial services to non-profits and beyond.
Women are not only outnumbering men in social media usage, but they are spending more time on the social sites that they visit. Why are we not among the founders and the leaders of the companies that serve us?