Brand Management in China: Three Golden Rules
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
Posted 11.03.2009 | Technology
See video below Sony Ericsson has officially unveiled its first android device: the Xperia X10, running Sony Ericsson's "Rachael" android interface (...
Andy Borowitz | Posted 10.28.2009 | Comedy
"When we put together This Is It, we thought it was it, but it turns out it wasn't it," said Sony spokesperson Carol Foyler.
Steve Haber | Posted 10.23.2009 | Books
To truly open the future of books and reading, consumers must be freed from proprietary devices and formats. We owe it to those who came before us to bring access to as many as possible.
Posted 10.19.2009 | Technology
Sony's latest gadget looks like a cross between a coffee-maker and a fan, but it's a whole lot cooler (see photo below). The "360 Degree Stereoscopic...
TIME | Adam Rose | Posted 10.13.2009 | Books
Amazon is about to be attacked by a squadron of would-be Kindle killers that are being brought to market by some of the biggest names in consumer elec...
The Huffington Post | Posted 10.12.2009 | Entertainment
NEW YORK - The first song from the upcoming Michael Jackson music documentary "This Is It" made it's debut online early Monday morning on MichaelJacks...
The Los Angeles Times | Alex Pham | Posted 09.29.2009 | Books
Will digital books catch fire this holiday? According to an online survey, 1 in 5 shoppers said they planned to buy an electronic book reader such as ...
Maya Baratz | Posted 11.15.2009 | Business
If the first half of the conference is any indication, what's "new" in the tech industry these days is a renown effort to bridge gaps between industry archetypes that aren't.
Tamara Conniff | Posted 11.13.2009 | Entertainment
I love the Beatles, don't get me wrong. Paul McCartney in concert is a religious experience. But I'm over Beatlemania. I want it to stop. Why now? A little thing called copyright.
AP | PETER SVENSSON | Posted 09.25.2009 | Media
NEW YORK — Sony Corp. plans to offer an e-book reader with the ability to wirelessly download books, injecting more competition in a small but f...
Nate Wilcox | Posted 09.25.2009 | Media
In the end, technology is changing with or without the permission of the Hollywood studios.
AP | Yuri Kageyama, AP Business Writer | Posted 09.19.2009 | Business
TOKYO (AP) -- Sony Corp. slashed the price of the PlayStation 3 around the world in a move that analysts said is likely to boost sales of the game con...
Tom Alderman | Posted 09.06.2009 | Media
With their proprietary software for Kindle readers only, Amazon has adapted a "we-win, you-lose," VHS vs. Betamax business model.
Steve Parker | Posted 09.03.2009 | Business
When Nissan introduced their close-to-production Leaf electric vehicle yesterday, we caught a glimpse of transportation's future. You can bet that today oil companies are somewhat nervous.
Giles Slade | Posted 08.30.2009 | Media
According to the publishing industry, 50% of all books will be sold in eFormat by 2013. People want to know about the changes that are taking place, but don't know where to begin.
AP | RYAN NAKASHIMA | Posted 08.20.2009 | Entertainment
LOS ANGELES — Sony Corp.'s movie studio has bid $50 million to acquire the worldwide distribution rights to a film based on rehearsal footage fo...
Giles Slade | Posted 08.09.2009 | Media
The freshman class of 2009 can be expected to arrive as every other freshman class does in new clothes, excited, well-scrubbed and horny, but many of them will also have Kindles under their arm.
Giles Slade | Posted 08.01.2009 | Media
The Kindle is for the book-lover who might buy a first, a signed or a special edition. It is lingerie. It is a box of chocolates or a bottle of double-malt. Competition will drive it to adapt, and it will.
Mike Ragogna | Posted 07.26.2009 | Entertainment
Mostly celebrating jazz's 1959 frontier, six classic albums have been re-imagined as Legacy Editions, expanding each of the originals by adding an extra disc.
usatoday.com | Posted 07.03.2009 | Home
The E3 Liveblogging stream revealed that Sony will be releasing a very special PS3 exclusive in 2010: Final Fantasy 14 Online. ...
Business Insider | Dan Frommer | Posted 05.10.2009 | Media
Google's YouTube is moving ahead with its push for more professional movie content. Sony (SNE) confirms to Bloomberg that it's talking to Google about...
Earl Ofari Hutchinson | Posted 04.14.2009 | Entertainment
Resident Evil 5, a game in which a white killer is on a search and destroy mission to stop the spread of a deadly virus, reinforces the worst of the worst stereotypes against and about Africans.
Huffington Post | Alex Leo | Posted 03.12.2009 | Comedy
The Onion is reporting that Sony's new "stupid box thing" is a "time vampire" that will force the world to scream "work, work, you cocksucking piece o...
AP | YURI KAGEYAMA | Posted 02.22.2009 | Business
TOKYO — Sony Chief Executive Howard Stringer acknowledged Thursday he had not gone far enough with cost cuts and efforts to combine entertainmen...
Tom Doctoroff | Posted 11.11.2009 | World