Spider Man 3

Two Face

Erik Lundegaard | Posted 08.07.2008 | Entertainment


Erik Lundegaard

Spider-Man 3 set an opening weekend record last year but its final tally ($336m) barely doubled its opening weekend. Why? It wasn't that good. The Dark Knight keeps going. Why? Because it's good.

Why the New York Times Shouldn't Try to Predict Summer Box Office

Erik Lundegaard | Posted 07.02.2008 | Entertainment


Erik Lundegaard

Frankly, it's not the business of the New York Times to engage in facile prognostication about the box office performance of summer sequels.

"Spider-Man 3" Propels Marvel To Heroic Quarter

Hollywood Reporter | Paul Bond | Posted 03.28.2008 | Business


Marvel Entertainment beat quarterly financial expectations, raised its guidance for next year and spurred a 16% rally in its shares Monday, making it ...