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FTC to Social Media Marketers and Bloggers: Y'all Play Fair Now!

Andy Sernovitz | Posted 05.25.2011

Andy Sernovitz

"I'm a free-speaking blogger" doesn't give you a free pass from consumer protection laws. If you get compensation, you're a business now. You don't get a free pass just because it's social media.

FTC Expected To Crack Down On Bloggers' Sponsored Posts

BusinessWeek | Douglas MacMillan | Posted 05.25.2011

...[b]ack-scratching endorsements could become tougher under a coming set of Federal Trade Commission guidelines designed to clarify how companies can...