Continuing an ongoing look at unique marketing education techniques, I now visit the unique contributions of the country's first dedicated program to Sports Marketing, the Warsaw Sports Marketing Center at University of Oregon Lundquist College of Business.
Pharaoh had Joseph. Marlon Brando's Don Corleone had Robert Duvall's Tom Hagen in The Godfather. David Cone, Goose Gossage and numerous baseball stars have Andrew Levy.
The growth of social media in sports is through the roof, and market-savvy athletes are using social platforms to extend their brand beyond the field.
There is already ample evidence that Asian sport is on the move: from investments in clubs and teams, through to successful bids for sporting mega-events.
As someone who comes from the sports and entertainment world, I view consumers from a different perspective than those who work in most "mainstream" b...
Brazil has been in a state of depression since getting knocked out of the Copa de las Americas. The land of the samba is now struggling to manage the skyrocketing costs that will make the 2014 World Cup the most expensive ever.
Brazil has been getting bashed in the global sports press for not making enough progress in constructing stadiums with the amenities FIFA likes to offer its fat cat supporters. But these critics miss half the point.
The Badminton World Federation ditched a proposed skirts-only rule for female players in the face of intense opposition from both players and women’...
Ramping up for the 2016 Rio Games, Brazil is promoting tax incentives that allow companies and individuals to invest a portion of their income taxes in programs connected to Olympic sports.
The New Jersey Devils, once at the bottom of professional sports in the fan engagement category, have become one of the leaders in a league that uses the digital space better than any other.
How will prominent Chilean athletes and other brands use the miners to enhance their presence? Will they be tied to an Olympic movement or large scale soccer event?
Three young entrepreneurs, serial hoops followers, have spent five years compiling the best in show and are going to showcase the information to NBA teams with their product, Team Chemist.
Yonkers Raceway, one old time track that has always been known for innovation, is still finding ways to pull in bodies and garner some good old fashioned horse sense publicity.
In the past year, much of [the Jets former] stigma has dissolved. Some credit goes to fiery new head coach Rex Ryan. Some goes to Mark Sanchez, the yo...
Do these guys understand the risks of using only living beings to sell their products while others are diving headfirst into twitter-licious, set-the-blogosphere-on-fire afterlife marketing?
Instead of dishing dimes he is promoting ... dollars? Two dollar bills to be exact.
What this really shows, both for Foxwoods and for Under Armour, is the ability to again be liquid and find unconventional cost efficient ways to grow brands through sports.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
Hockey in June isn't such a bad thing after all, and more people are checking it out in more ways. The numbers don't lie.
Taiwan? That's where Joe Torre and crew are spending the week.
The nonstop parade of sordid and salacious tidbits about Tiger Woods' alleged mistresses is disgusting. By granting a one-on-one interview with Oprah Winfrey, Tiger would effectively slow down the daily feeding frenzy.
The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.
The International Olympic Selection Committee just completed a week long visit to Rio and prospects seem good that the Olympics will come to South America for the first time.
