Continuing an ongoing look at unique marketing education techniques, I now visit the unique contributions of the country's first dedicated program to Sports Marketing, the Warsaw Sports Marketing Center at University of Oregon Lundquist College of Business.
Brazil has been in a state of depression since getting knocked out of the Copa de las Americas. The land of the samba is now struggling to manage the skyrocketing costs that will make the 2014 World Cup the most expensive ever.
Brazil has been getting bashed in the global sports press for not making enough progress in constructing stadiums with the amenities FIFA likes to offer its fat cat supporters. But these critics miss half the point.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
The nonstop parade of sordid and salacious tidbits about Tiger Woods' alleged mistresses is disgusting. By granting a one-on-one interview with Oprah Winfrey, Tiger would effectively slow down the daily feeding frenzy.
The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.