Sports Sponsorship

Is Tiger Woods at Risk of Losing His Endorsement Contracts?

Jeremiah Reynolds | Posted 05.25.2011

Read More: Infidelity, Golf, Endorsements, Sports Sponsorship, Nike, Tiger Woods, Gatorade, Cheating, Scandal, Sports News
Jeremiah Reynolds

Tiger Woods earned an estimated $105 million from sponsorships last year. Could his future earnings from endorsements be at risk?

Read Post

General Motors to Drop Sponsorship: Goodbye Buick Open

Stephanie Wei | Posted 05.25.2011

Read More: Golf, Buick Open, Sports Sponsorship, General Motors, Gm, Corporate Sponsorship, Business News
Stephanie Wei

It's tough to justify spending $6 million to $8 million to sponsor a golf tournament when thousands of people are losing their jobs.

Read Post