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Jay-Z, a Social Fridge and Cats vs. Humans: The Best Brand Activations at SXSW 2012

Matthew Knell | Posted 05.16.2012 | Technology
Matthew Knell

Marketers were out in force again this year, competing in a noisier than ever atmosphere. But for me, the brands who "won" SXSW were the ones who cut through the noise by telling their brand stories in the most actionable way possible.