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Stanley Hainsworth

If It's 3 PM, It's Time for Push-Ups

Stanley Hainsworth | Posted 10.12.2013 | Healthy Living
Stanley Hainsworth

Every day at 3 p.m. in our Tether studio in Seattle, the gong rings out three times and we all drop to our knees and crank out push-ups. Some folks choose to plank or do crunches or wall sits.

If Brands Were Shoes

Stanley Hainsworth | Posted 09.30.2013 | Business
Stanley Hainsworth

Brands are like people. So, what if? What if the brands we use and wear everyday were shoes? What would they look like? Feel like?

The Art Direction of Controversy: Tsarnaev on the Rolling Stone Cover

Stanley Hainsworth | Posted 09.23.2013 | Media
Stanley Hainsworth

Walking the line between what's right and what's wrong for media is a difficult job. Where's the definitive line between what's acceptable and what takes it too far?

Life is a Journey, Not a Destination

Stanley Hainsworth | Posted 07.30.2013 | Business
Stanley Hainsworth

If you approach each day with the innocent idea that you're going to learn something from each person that you encounter, your life will pivot.

What's Your Brand Promise?

Stanley Hainsworth | Posted 06.05.2013 | Business
Stanley Hainsworth

Every company has a brand promise and personality attributes. Some can't articulate what they are but they are circling around them and hoping for clarity as they grow, or are struggling to remember why they started their company in the first place.

A Brand as a Person, a Person as a Brand

Stanley Hainsworth | Posted 05.22.2013 | Business
Stanley Hainsworth

Because I create/burnish brand stories for a living and because I have an outward appearance that causes strangers to pull out cameras and snap away in my face, I spend a lot of time thinking about brands, branded things and experiences.

Make More of Your Own Stuff

Stanley Hainsworth | Posted 05.05.2013 | Healthy Living
Stanley Hainsworth

We live in a culture of conspicuous consumption in the United States. You can buy anything you want. At any time. When I moved back to the states afte...

Time Is Expendable/Expandable

Stanley Hainsworth | Posted 05.04.2013 | Healthy Living
Stanley Hainsworth

I'm like a lot of us. Too busy, with too much to do, with not enough time. I have always had this dream of adding more hours to my day. Now, I know ...

Strategy Wins Super Bowls -- Winning Gatorade Dunks Require That, Too

Stanley Hainsworth | Posted 03.31.2013 | Sports
Stanley Hainsworth

Whether it's the San Francisco 49ers or the Baltimore Ravens winning Superbowl XLVII, one thing's for sure -- the famous Gatorade shower of the winning coach is going to take a bit of planning, too.

SIC Video Interview Stanley Hainsworth, Creative Genius

David Shing | Posted 11.01.2012 | Technology
David Shing

Stanley Hainsworth's name is often used synonymously with "creative" and "genius." Responsible for building three of the worlds best brands, Starbuck...