Stanza

The Kindle is for the book-lover who might buy a first, a signed or a special edition. It is lingerie. It is a box of chocolates or a bottle of double-malt. Competition will drive it to adapt, and it will.

I no longer have to carry a book, because I have 75 of them sitting on my iPod, which I have anyway. The Kindle & Sony Reader both say: carry me the way you used to carry your book.

One thing did become clear when I spoke to other people about ebooks though. They are seen as a supplement to the printed word, not a replacement for it.

That's how many e-books are getting downloaded through Stanza, the simple e-book platform for the iPhone/iPod.

Reading digital text on a small handheld device is nothing like reading text on a computer (desktop or laptop). A mobile device is much more comfortable, for plenty of reasons.