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Starbucks Instant Coffee

Starschmucks Folly: VIA, the Instant New Coke

Warren Holstein | Posted 05.25.2011 | Comedy
Warren Holstein

We don't care if this isn't our grandfather's instant coffee, it reminds us of our grandfather (who was last spotted hollering about health care at a town hall meeting due to a combination of dementia and Glenn Beck).

Staying Real in an Instant

Howard Schultz | Posted 05.25.2011 | Business
Howard Schultz

During trying economic times, the brands that endure are those that that adapt to the changing needs of their customers, without forsaking their core values.

Starbucks Begins Selling Its New Instant Coffee Online

AP | Lauren Shepherd | Posted 05.25.2011 | Business

NEW YORK (AP) -- Starbucks Corp. began selling its new instant coffee online Tuesday, ahead of a nationwide launch to coincide with the company's firs...

Starbucks Via: Instant "Soluble" Coffee Product Planned

AP | LAUREN SHEPHERD | Posted 05.25.2011 | Business

NEW YORK — Starbucks Corp. said Thursday it will unveil a new instant coffee as part of its attempt to turn around sluggish sales and shed its r...