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Starbucks Instant Coffee

Starschmucks Folly: VIA, the Instant New Coke

Warren Holstein | Posted 05.25.2011 | Comedy
Warren Holstein

We don't care if this isn't our grandfather's instant coffee, it reminds us of our grandfather (who was last spotted hollering about health care at a town hall meeting due to a combination of dementia and Glenn Beck).

Starbucks Begins Selling Its New Instant Coffee Online

AP | Lauren Shepherd | Posted 05.25.2011 | Business

NEW YORK (AP) -- Starbucks Corp. began selling its new instant coffee online Tuesday, ahead of a nationwide launch to coincide with the company's firs...

Staying Real in an Instant

Howard Schultz | Posted 05.25.2011 | Business
Howard Schultz

During trying economic times, the brands that endure are those that that adapt to the changing needs of their customers, without forsaking their core values.

Starbucks Via: Instant "Soluble" Coffee Product Planned

AP | LAUREN SHEPHERD | Posted 05.25.2011 | Business

NEW YORK — Starbucks Corp. said Thursday it will unveil a new instant coffee as part of its attempt to turn around sluggish sales and shed its r...