Starcom

High-Tech Start-Up Focus: Flite's 'Agile Marketing Platform'

Bill_Robinson | Posted 03.31.2012

Read More: Charles Schwab, Marriott, Microsoft, Intel, Tostitos, Starcom, General Mills, Fedex, Adweek, Paramount Pictures, Toyota, Best Buy, Cnet, Cisco, Publicis, Yahoo, Sony, Coca-Cola, Hummer Winblad, Dell, General Catalyst Partners, Sequoia Capital, Mediavest, Digitas, Aetna, Sybase, Loreal, Ibm, Google, Flite, Small Business America, Small Business News
Bill_Robinson

One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'

Read Post

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 01.10.2012

Read More: Addressable TV, Beet.TV, Tracey Scheppach, Vivaki, Monaco Media Forum, Starcom, Video, Technology News
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&nbs...

Read Post

Will Positive Upfront Prospects Depress Network Investments in Innovation?

Jack Myers | Posted 05.25.2011

Read More: Adbashing-Surviving-the-Attacks-on-Advertising, Leo Burnett, Les Moonves CBS, Allstate, Starcom, Business News
Jack Myers

"Media companies have traditionally not been viewed as marketing partners by advertisers or their agencies. Rather they have been perceived as co...

Read Post

Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011

Read More: Mediavest, Lisa Donohue, Harold Geller, New Media Minute, 4as-Conference, Online Video Advertising, Starcom, Daisy Whitney, Donna Speciale, Media News
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...

Read Post