On August 28, 1963, 250,000 people from across the country descended on the Mall in Washington, D.C., to hear Dr. Martin Luther King Jr. give his famo...
Simon Sinek | Posted 05.25.2011
Starbucks was founded with a clear sense of Why - that purpose, cause or belief that goes beyond the products we make or the services we offer. At its...
Simon Sinek | Posted 05.25.2011
The world is a bell curve. Class room test scores, employee performance in a company or how many people really, really like you. No matter the popula...
Simon Sinek | Posted 05.25.2011
In 1923, Babe Ruth broke the record for most home runs in a season. That same year, he also broke the record for highest batting average.
Simon Sinek | Posted 05.25.2011
The mistake many marketers make is that they tell us what the company does and how they think they are better, but is not a single mention of why the company exists in the first place.
Simon Sinek | Posted 05.25.2011
As if Charles Darwin himself were personally involved, the significant economic dips and downturns we face seem designed to weed out the weak. It's a ...
Simon Sinek | Posted 05.25.2011
The destruction in Haiti is still fresh. All the bodies have not yet been buried. And the final toll has not yet been counted. But when the darkest ...
Simon Sinek | Posted 05.25.2011
Kraft Foods seeming obsession with building a "global powerhouse" as a sound reason to merge with Cadbury's provides a telling glimpse into the future...
Simon Sinek | Posted 05.25.2011
The greatest threat any organization can face is not its competition but its own success. With great success comes complacency -- the false belief that you are the best and that you don't have to worry.
Simon Sinek | Posted 05.25.2011
There are two kinds of experts, academic experts and practical experts. One is not better than the other, but they are very different and each offers very different value.
Simon Sinek | Posted 05.25.2011
Neither party does a good job of contextualizing why they have the opinions they do in the first place. Though both parties know why America exists, neither party can tell you why it exists.
Simon Sinek | Posted 05.25.2011
I write the most popular blog on the internet* *comparison made to less popular blogs.
Simon Sinek | Posted 05.25.2011
Entrepreneurs see the thing they want or need, and then try to figure out a process for how to get it. People who shouldn't be entrepreneurs see only the standard process.
Simon Sinek | Posted 05.25.2011
As people get more senior, they move from being doers to being thinkers and managers, but most companies don't train people how to manage or think.
Simon Sinek | Posted 05.25.2011