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Start With Why

From Start With Why to Leaders Eat Last: An Interview With Simon Sinek

Matt Tenney | Posted 04.13.2014 | Business
Matt Tenney

By simply making the effort to help the people on our team more often, and show them that we truly care about them, we can start the process of creating an entire team or organization of people who trust each other.

How to Lead Like Martin Luther King

Matt Tenney | Posted 11.05.2013 | Business
Matt Tenney

It's pretty easy to do the right thing when the conditions are right. It's not so easy when conditions are very challenging and doing the right thing could result in serious, negative consequences in the short term for us or for our organization.

When A Movement Moves

Simon Sinek | Posted 05.25.2011 | Impact
Simon Sinek

On August 28, 1963, 250,000 people from across the country descended on the Mall in Washington, D.C., to hear Dr. Martin Luther King Jr. give his famo...

Blinded By Their Own Product: Starbucks Is Losing Its Buzz

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

Starbucks was founded with a clear sense of Why - that purpose, cause or belief that goes beyond the products we make or the services we offer. At its...

The Left-Siders

Simon Sinek | Posted 05.25.2011 | Impact
Simon Sinek

The world is a bell curve. Class room test scores, employee performance in a company or how many people really, really like you. No matter the popula...

Are You Willing to Strike Out?

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

In 1923, Babe Ruth broke the record for most home runs in a season. That same year, he also broke the record for highest batting average.

If The CEO Speaks, Make Sure He Says Why

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

The mistake many marketers make is that they tell us what the company does and how they think they are better, but is not a single mention of why the company exists in the first place.

Meet The New Chairman of the FED: Charles Darwin

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

As if Charles Darwin himself were personally involved, the significant economic dips and downturns we face seem designed to weed out the weak. It's a ...

Could Haiti Become A Terrorist Haven? Only America Can Decide

Simon Sinek | Posted 05.25.2011 | World
Simon Sinek

The destruction in Haiti is still fresh. All the bodies have not yet been buried. And the final toll has not yet been counted. But when the darkest ...

A Warning To Kraft Foods: Eat Cadbury's And You'll Get Indigestion.

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

Kraft Foods seeming obsession with building a "global powerhouse" as a sound reason to merge with Cadbury's provides a telling glimpse into the future...

Two Types of Experts

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

There are two kinds of experts, academic experts and practical experts. One is not better than the other, but they are very different and each offers very different value.

When the Two Parties of a Two Party System Don't Know Why They Exist

Simon Sinek | Posted 05.25.2011 | Politics
Simon Sinek

Neither party does a good job of contextualizing why they have the opinions they do in the first place. Though both parties know why America exists, neither party can tell you why it exists.

Slippery Numbers

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

I write the most popular blog on the internet* *comparison made to less popular blogs.

If You Want To Be An Entrepreneur, You Have To Be Willing To Take The Bagel

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

Entrepreneurs see the thing they want or need, and then try to figure out a process for how to get it. People who shouldn't be entrepreneurs see only the standard process.

The Best Thing You Can Have Is Bad Intelligence

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

The greatest threat any organization can face is not its competition but its own success. With great success comes complacency -- the false belief that you are the best and that you don't have to worry.

How Did That Idiot Become My Boss?

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

As people get more senior, they move from being doers to being thinkers and managers, but most companies don't train people how to manage or think.