Brand Management in China: Three Golden Rules
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
Sybil Adelman Sage | Posted 08.28.2009 | Media
Would Merce Cunningham have felt diminished if he'd known he'd be linked in death with Martha Watson Stern, "Dog Breeder, 72," also recognized with an editorial obit in the New York Times?
Jeffrey Shaffer | Posted 03.20.2009 | Style
I need to hold off on procuring the imitation Rolex until I can augment it with an imitation BMW, imitation Armani wardrobe, and the all-important imitation second home in Telluride.
Tom Doctoroff | Posted 11.11.2009 | World