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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Whom do you Have to Know to get an Editorial Obit in the New York Times?

Sybil Adelman Sage | Posted 08.28.2009 | Media

Read More: Dog Breeders, Martha Watson Stern, New York Times, Obama, Obit, Status, Merce Cunningham, Bo, Media News
Sybil Adelman Sage

Would Merce Cunningham have felt diminished if he'd known he'd be linked in death with Martha Watson Stern, "Dog Breeder, 72," also recognized with an editorial obit in the New York Times?

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My Imitation Future Lifestyle

Jeffrey Shaffer | Posted 03.20.2009 | Style

Read More: Status, Money, Humor, Costumes, Online Shopping, Fake Watch, American Consumerism, Spam, Ford Ranger, Imitation Rolex, Imitation, Rolex, Fraud, Fake Rolex, Bmw, Consumerism, Branding, Style News
Jeffrey Shaffer

I need to hold off on procuring the imitation Rolex until I can augment it with an imitation BMW, imitation Armani wardrobe, and the all-important imitation second home in Telluride.

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