Stephanie Soechtig

I'm Done With Celebrity Endorsements

Stephanie Soechtig | Posted 05.25.2011

Read More: Stephanie Soechtig Tapped, Tapped, Tap Water Bottled Water, Tapped Bottled Water, The Story of Bottled Water, Bottled Water Industry, Stephanie Soechtig, Bottled Water, Impact News
Stephanie Soechtig

You can't turn around these days without seeing a Hollywood A-lister endorsing a product, but often they are endorsing products that aren't good for us and aren't good for the environment.

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Values and Branding: Are You For Real?

Lee Schneider | Posted 05.25.2011

Read More: Apple, Livinghomes, Steve Glenn, Tapped, The Global Fund, Starbucks, Smarty-People, Causecast, Gap, Cause Marketing, Planet Green, Stephanie Soechtig, Impact News
Lee Schneider

Several brands of bottled water are actually tap water, rebottled by Coke and Pepsi. But, Planet Green won't talk about it because it might upset their advertisers, Nestle, Coke and Pepsi.

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