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Sticky Marketing

New Marketing Is About Building Assets

Grant Leboff | Posted 11.27.2011 | Business
Grant Leboff

It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.

Marketing Is A Conversation? Oh Yeah ... About What?

Grant Leboff | Posted 11.15.2011 | Business
Grant Leboff

I agree that marketing is a conversation as opposed to a broadcast message. But what does that really mean? A conversation about what?