Whether you a hosting a march, a conference, a fundraising gala, or any other event, you need to use a hashtag that is promoted well. People want to be included in the conversation -- that's why hashtags are used to begin with.
"Storytelling" has been marketing's go-to buzzword for a couple years running. Agencies, brands and marketers all claim to be storytellers. But what does it really mean to be "social media storyteller" in an age when we are all storytellers?