"Storytelling" has been marketing's go-to buzzword for a couple years running. Agencies, brands and marketers all claim to be storytellers. But what does it really mean to be "social media storyteller" in an age when we are all storytellers?
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The social web can be a powerful tool for communication, sharing and remembrance. Today, that truth is self-evident, as tweets, blog posts and videos show a nation thinking deeply.
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