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Strategic Philanthropy

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Saving the World, DIY-Style

Craig Newmark | Posted 09.29.2014 | Impact
Craig Newmark

My general philosophy is to do some real good in the short run, while learning how to scale that up in the long run -- to the entire planet in maybe 20 years. I'm also very committed to helping people from the bottom up, to give people a break that rarely get one, and to help give a voice to the voiceless.

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

Future Proofing Your Brand Strategy

Lee Traupel | Posted 09.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

Philanthropy-Yoga

Steven Crandell | Posted 09.05.2014 | Impact
Steven Crandell

What is the optimal way to use your money? The answer to that will likely change over time, encouraging effective donors to keep posing - and answering -- questions. But you shouldn't worry. It's like a kind of philanthropy-yoga: regularly asking deep questions about giving helps donors stay flexible as well as strategic.

Fast Stats About Giving in America Today

Ryan Scott | Posted 09.05.2014 | Impact
Ryan Scott

The annual Giving USA Foundation report was released recently, and the numbers tell an interesting story about corporate giving. Let me rephrase that. An alarming story.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Taking Partnerships to the Next Level

Joseph Amodeo | Posted 08.20.2014 | Impact
Joseph Amodeo

When the mission of a nonprofit is well-aligned with the social impact goals of a for-profit partner, together they can help to develop innovative and sustainable solutions to the most pressing social and economic problems.

Stories of Abundance: The Robber Barons

Peter Diamandis | Posted 08.08.2014 | Good News
Peter Diamandis

Today, we don't blink an eye when the world's wealthiest individuals donate enormous sums of money to charitable causes. In fact, we expect them to do so. But large-scale philanthropy hasn't always been a part of history.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 09.27.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 09.01.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 09.01.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 08.30.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 08.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 08.16.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 08.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 08.08.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.

Massachusetts Pay for Success Initiative Advances Government, Private Sector, and Philanthropic Investment in Human Capital

Ben Hecht | Posted 04.13.2014 | Impact
Ben Hecht

Can you do good and do well? This is the driving question for impact investors - those who want their dollars to both provide a reasonable return on ...