How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.
The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.
My friend commented, "I'm so sick of people bragging about how charitable they are." So what if they brag? Good for them -- as long as it translates to dollars spent on worthy causes. We brag about everything else we do, so why not add charitable giving to that list?
Today the National Committee for Responsive Philanthropy, which I lead, released the findings of an assessment of the Winthrop Rockefeller Foundation's grantmaking. This report is significant for a number of reasons.
How do you connect people, nonprofits, foundations and businesses (across continents) to make a lasting difference? How does social media factor into your approach to build a better, more connected world -- one philanthropic effort after another?
That alternative medicine is a consumer movement is well known. Less known or appreciated is how a powerful group of consumers shaped the movement to implant these alternatives into conventional treatment.
As I join families across the country in making preparations for Thanksgiving, I welcome the opportunity to come together with friends and family. To strengthen bonds and buoy spirits, nothing is as powerful as the simple act of breaking bread together.
That's the kind of successful, long-term collaboration that's so often missing in the nonprofit sector: A funder and a service provider perfectly aligned in both mission and metrics, pushing each other toward greater commitment and accountability.
Chloe created a vegetarian club at her school and continues to improve it. She explains, 'you can't be a good activist if you can't learn from your mistakes.' Chloe's passion is helping other youth show their compassion for animals and for the planet.
It used to be that a nonprofit leader receiving a check from a donor would smile politely, say a big "thank you" and go on her way. But just as (seemingly) every aspect of the world as we know it is changing, so too is philanthropy.
Despite the progress women have made over the last two centuries, there is still much more to be done. Let's be inspired and galvanized by the passion of the suffragists to be the ones who determine our place in society as leaders.
When social good star Henry Timms created Giving Tuesday in 2012, he envisioned an initiative that would make a difference, and change the world - one amazing, inspiring cause at a time. What is Giving Tuesday?
At the end of the day, Buffett raised some serious questions in an honest and courageous way. Those of us in the nonprofit sector would do well to consider whether our role in the "charitable-industrial complex" is making the world a better place -- or merely perpetuating "conscience laundering."
What if the multinationals, in the same way and by the same principles, had evaluated how much value states give back to their citizens, contribute to the welfare of the planet, and advance global welfare, and optimized taxes based on that?