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Strategic Philanthropy

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 08.25.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Taking Partnerships to the Next Level

Joseph Amodeo | Posted 08.20.2014 | Impact
Joseph Amodeo

When the mission of a nonprofit is well-aligned with the social impact goals of a for-profit partner, together they can help to develop innovative and sustainable solutions to the most pressing social and economic problems.

Stories of Abundance: The Robber Barons

Peter Diamandis | Posted 08.08.2014 | Good News
Peter Diamandis

Today, we don't blink an eye when the world's wealthiest individuals donate enormous sums of money to charitable causes. In fact, we expect them to do so. But large-scale philanthropy hasn't always been a part of history.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 08.03.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 08.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 08.16.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 08.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 08.08.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.

Massachusetts Pay for Success Initiative Advances Government, Private Sector, and Philanthropic Investment in Human Capital

Ben Hecht | Posted 04.13.2014 | Impact
Ben Hecht

Can you do good and do well? This is the driving question for impact investors - those who want their dollars to both provide a reasonable return on ...

How the Humblebrag Is Changing the World

Amy Schoenberger | Posted 02.16.2014 | Impact
Amy Schoenberger

My friend commented, "I'm so sick of people bragging about how charitable they are." So what if they brag? Good for them -- as long as it translates to dollars spent on worthy causes. We brag about everything else we do, so why not add charitable giving to that list?

It's Time to Burst the Isolation Bubble Foundation Leaders Inhabit

Aaron Dorfman | Posted 02.09.2014 | Impact
Aaron Dorfman

Today the National Committee for Responsive Philanthropy, which I lead, released the findings of an assessment of the Winthrop Rockefeller Foundation's grantmaking. This report is significant for a number of reasons.

18 More Quotes for Giving Tuesday

2morrowknight | Posted 02.02.2014 | Impact
2morrowknight

How do you connect people, nonprofits, foundations and businesses (across continents) to make a lasting difference? How does social media factor into your approach to build a better, more connected world -- one philanthropic effort after another?

Honoring How Powerful Consumers Known as Bravewell Implanted Integrative Medicine in the System

John Weeks | Posted 01.26.2014 | Healthy Living
John Weeks

That alternative medicine is a consumer movement is well known. Less known or appreciated is how a powerful group of consumers shaped the movement to implant these alternatives into conventional treatment.

Breaking Bread to Build a Movement: Harnessing Philanthropy's Power to Convene

Luz Vega-Marquis | Posted 01.25.2014 | Impact
Luz Vega-Marquis

As I join families across the country in making preparations for Thanksgiving, I welcome the opportunity to come together with friends and family. To strengthen bonds and buoy spirits, nothing is as powerful as the simple act of breaking bread together.

A Conversation With Beth Shiroishi of the AT&T Foundation

Dan Cardinali | Posted 01.23.2014 | Impact
Dan Cardinali

That's the kind of successful, long-term collaboration that's so often missing in the nonprofit sector: A funder and a service provider perfectly aligned in both mission and metrics, pushing each other toward greater commitment and accountability.

Compassion, Integrity and our 'AHA!' Moments

Ari Nessel | Posted 12.30.2013 | Impact
Ari Nessel

Chloe created a vegetarian club at her school and continues to improve it. She explains, 'you can't be a good activist if you can't learn from your mistakes.' Chloe's passion is helping other youth show their compassion for animals and for the planet.

On the Path to a More Resilient New York

Dr. Judith Rodin | Posted 01.23.2014 | Impact
Dr. Judith Rodin

Superstorm Sandy was a reminder that we need to prepare our cities, New York included, to withstand crises and bounce back quickly and effectively.

How to Get Real With Nonprofit Donors

Nell Edgington | Posted 11.27.2013 | Impact
Nell Edgington

It used to be that a nonprofit leader receiving a check from a donor would smile politely, say a big "thank you" and go on her way. But just as (seemingly) every aspect of the world as we know it is changing, so too is philanthropy.