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Strategic Philanthropy

Why Coyote Marketing Is All the Rage for Brands in Need of a Social Strategy

Lee Traupel | Posted 10.26.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Viral Fun Is The New Philanthropy 2.0

Forbes | Ryan Scott | Posted 10.15.2014 | Impact

More than $100 million. That’s how much the ice bucket challenge has raised for ALS, courtesy of three million plus people. According to the ALS...

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Saving the World, DIY-Style

Craig Newmark | Posted 09.29.2014 | Impact
Craig Newmark

My general philosophy is to do some real good in the short run, while learning how to scale that up in the long run -- to the entire planet in maybe 20 years. I'm also very committed to helping people from the bottom up, to give people a break that rarely get one, and to help give a voice to the voiceless.

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 10.23.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

Philanthropy-Yoga

Steven Crandell | Posted 09.05.2014 | Impact
Steven Crandell

What is the optimal way to use your money? The answer to that will likely change over time, encouraging effective donors to keep posing - and answering -- questions. But you shouldn't worry. It's like a kind of philanthropy-yoga: regularly asking deep questions about giving helps donors stay flexible as well as strategic.

Fast Stats About Giving in America Today

Ryan Scott | Posted 09.05.2014 | Impact
Ryan Scott

The annual Giving USA Foundation report was released recently, and the numbers tell an interesting story about corporate giving. Let me rephrase that. An alarming story.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Taking Partnerships to the Next Level

Joseph Amodeo | Posted 10.20.2014 | Impact
Joseph Amodeo

When the mission of a nonprofit is well-aligned with the social impact goals of a for-profit partner, together they can help to develop innovative and sustainable solutions to the most pressing social and economic problems.

Stories of Abundance: The Robber Barons

Peter Diamandis | Posted 10.08.2014 | Good News
Peter Diamandis

Today, we don't blink an eye when the world's wealthiest individuals donate enormous sums of money to charitable causes. In fact, we expect them to do so. But large-scale philanthropy hasn't always been a part of history.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 09.27.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 09.01.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...