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Strategies for Growth

Interesting Innovations that Generate Growth and Shape Markets

Jenny Darroch | Posted 10.28.2009 | Business

Read More: Cell Phones, Marketing Research, Post-Recession Growth, Post-It Notes, Inventions, Innovation, Marketing Strategies, Strategies for Growth, Suitcases, Swifter, Powermat, Pampers, Business News
Jenny Darroch

Sustainable competitive advantage comes about by developing innovations that solve consumer problems -- innovations that shape behavior and create new markets.

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Firing Customers: Are All Customers Created Equal?

Jenny Darroch | Posted 10.22.2009 | Business

Read More: American Express, Customer Profitability, Strategies for Growth, Marketing Strategies, Customers, Firing Customers, Business News
Jenny Darroch

Even though customers are the reason you are in business, not all customers are worth retaining. A bad customer is one that will put the organization at risk financially.

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Car Buying Behavior: The Case of Demotorization

Jenny Darroch | Posted 10.14.2009 | Green

Read More: Consumer Behavior, Cars, Social Media, Innovation, Marketing Research, Strategies for Growth, Marketing Strategy, Zipcar, Green News
Jenny Darroch

A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman reported the results of a JD ...

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Post Recession Economic Growth Means Challenging Our Concept of "Normal"

Jenny Darroch | Posted 10.14.2009 | Home

Read More: Telephones, Supermarkets, Economic Growth, Innovation, Strategies for Growth, Marketing Strategy, Recession, Typewriters, Home News
Jenny Darroch

In my last blog, I wrote about the contribution of marketing strategy, and more specifically marketing research, to develop new recipes and ideas that...

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Marketing Strategy Has an Important Role to Play in Post-Recession Economic Growth

Jenny Darroch | Posted 10.07.2009 | Business

Read More: Marketing Research, Economic Growth, Strategies for Growth, Marketing Strategy, Innovation, Business News
Jenny Darroch

To contribute to post-recession economic growth means paying attention to the methods that will allow organizations to create customers, shape markets, and alter consumer behavior.

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