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Stratford

What Is the Future of Content Branding?

Laxmi Hariharan | Posted 05.12.2013 | Media
Read More: Angel Gambino, Wi-Fi, Stratford, Westfield, Tv, David Beckham, Marketing, Olympic, Shopping Mall, 2012 Summer Olympics, Content Branding, Media News
Laxmi Hariharan

Provide something that makes a real difference to your consumers' lives, and they will come. The days of just providing a simple tune-in message and expecting viewers to come are over; it has to be teamed with engagement tactics and add value to the viewers' lives.

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Is 'Shakespeare' Bad Branding?

Howard Sherman | Posted 01.05.2013 | Arts
Read More: New York Shakespeare Festival, Naming, Stratford, Stratford Shakespeare Festival, Theatre, Branding, Theater, The Public Theater, Shaw Festival, Shakespeare, Slings and Arrows, William Shakespeare, Arts News
Howard Sherman

If Shakespeare is less prominent on the stage, perhaps it is best to not fly him as the company banner, especially since conventional wisdom holds that many people find the works of the playwright to be difficult and off-putting, a perception aided by years of dull literature teachers in secondary schools.

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Stratford, Canada: A Place Where Beauty Matters

Olga Bonfiglio | Posted 09.06.2012 | Travel
Read More: Theater Festivals, Stratford, International Destinations, Canada, Destinations, Shakespeare, Travel Blogs, Events, Festivals, Travel News
Olga Bonfiglio

My annual pilgrimage to the Stratford Shakespeare Festival stimulated the thought once again about what it's like to be in a community that devotes itself to beauty. That beauty matters in a town of Stratford's size and geography is not only unusual these days, but it summons a reflection about what beauty entails and why it is important for our lives.

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