Only pro-consumption cues were given from both the advertisers and in my personal life, such as being rewarded with a soda after my baseball game or the cheap, allowance-friendly price of a bottle of Pepsi at my local convenience store.
Just like attitudes and laws surrounding tobacco products evolved over decades, so will campaigns aimed at reversing the childhood obesity epidemic. The progress with sodas in schools shows it can be done.
You would have to be living in a bubble to have missed the news that Beyonce cut a reported $50 million deal with PepsiCo. Although the deal may meet Beyonce's and Pepsi's mutually-beneficial marketing needs, it does not serve the best interests of the U.S. public.
The American Cancer Society (ACS) believes that the health risks of drinking soda should be viewed by U.S. health officials in the same way that they viewed the health risks of using tobacco in the 1960s.