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Sunk Cost Fallacy

8 Subconscious Mistakes Our Brains Make Every Day -- And How to Avoid Them

Belle Beth Cooper | Posted 01.23.2014 | Science
Belle Beth Cooper

Being aware of the mistakes we naturally make in our thinking can make a big difference in avoiding them. Unfortunately, most of these occur subconsciously, so it will also take time and effort to avoid them -- if you even want to.

Cutting Your Losses: How To Know When It's Time

Maria Lin | Posted 02.04.2012 | Women
Maria Lin

The end of the year is a great time to look back on the year and assess where some of your biggest "sunk costs" went, in terms of finances, time and energy.

Knowing When To Call It Quits

Jessica Pearce Rotondi | Posted 12.12.2011 | Women
Jessica Pearce Rotondi

The key to success lies not in never quitting, but in knowing when to quit. Here's why quitting can actually be better for your happiness -- and your health.

How To Walk Away When It's Not Working

Heidi Grant Halvorson, Ph.D. | Posted 11.17.2011 | Healthy Living
Heidi Grant Halvorson, Ph.D.

The costs to the person who can't see reason, in terms of time, effort and lost opportunities for happiness, can be enormous. We recognize this kind of foolishness immediately in others, but that doesn't stop us from making the same mistake ourselves. Why?

Why Do Smart People Make Dumb Decisions?

Dr. Ali Binazir | Posted 11.17.2011 | Healthy Living
Dr. Ali Binazir

Psychologists who've studied our decision-making processes have observed cognitive biases that tend to get us in trouble. These biases don't make you a bad person, they just make you human.