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Sunk Costs

8 Subconscious Mistakes Our Brains Make Every Day -- And How to Avoid Them

Belle Beth Cooper | Posted 01.23.2014 | Science
Belle Beth Cooper

Being aware of the mistakes we naturally make in our thinking can make a big difference in avoiding them. Unfortunately, most of these occur subconsciously, so it will also take time and effort to avoid them -- if you even want to.

The One Trait That Most Successful People Share

Kare Anderson | Posted 01.23.2014 | Business
Kare Anderson

To make smarter choices and lead in ways that are more satisfying for others to follow, we must first do one thing better according to Why Quitters Win author, Nick Taster. That trait is to quit doing things sooner that don't support your top goal.

Cutting Your Losses: How To Know When It's Time

M. Lin | Posted 10.24.2014 | Women
M. Lin

The end of the year is a great time to look back on the year and assess where some of your biggest "sunk costs" went, in terms of finances, time and energy.

Knowing When To Call It Quits

Jessica Pearce Rotondi | Posted 12.12.2011 | Women
Jessica Pearce Rotondi

The key to success lies not in never quitting, but in knowing when to quit. Here's why quitting can actually be better for your happiness -- and your health.

On Sunk Costs and Love

Jane Pak | Posted 07.03.2011 | Los Angeles
Jane Pak

The professor asked one student, if she had been dating someone for 10 years and he decided he wanted to get married and she wasn't sure, would she take into consideration the 10 years invested?

How To Walk Away When It's Not Working

Heidi Grant Halvorson, Ph.D. | Posted 11.17.2011 | Healthy Living
Heidi Grant Halvorson, Ph.D.

The costs to the person who can't see reason, in terms of time, effort and lost opportunities for happiness, can be enormous. We recognize this kind of foolishness immediately in others, but that doesn't stop us from making the same mistake ourselves. Why?

Leave Lebron Alone!

Neil K. Shenai | Posted 05.25.2011 | Sports
Neil K. Shenai

OJ Simpson, Michael Vick, Ben Roethlisberger, Jamarcus Russel, Tiger Woods, and now...Lebron James? Okay, so that is a bit hyperbolic. But judging b...

Why Do Smart People Make Dumb Decisions?

Dr. Ali Binazir | Posted 11.17.2011 | Healthy Living
Dr. Ali Binazir

Psychologists who've studied our decision-making processes have observed cognitive biases that tend to get us in trouble. These biases don't make you a bad person, they just make you human.