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Sometimes your viewers find you, but most of the time, you have to go find your viewers. You must find your viewers in as many different places as you can.
Brenda Scott Royce | Posted 03.15.2009 | Green
The half-minute commercial may have generated a few laughs, and somehow even spiked motor oil sales, but the price paid by the animal actors isn't worth it.
Huffington Post | Marcus Baram | Posted 03.04.2009 | Media
SCROLL DOWN FOR VIDEOS In general, most of the long-awaited ads featured during the Super Bowl this year were considered a disappointment. The N...
AP | Posted 03.03.2009 | Media
TAMPA, Fla. — NBC said on the eve of Sunday's Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total a...
AP | DEBORAH YAO | Posted 03.03.2009 | Media
It's time for that annual winter ritual where people gather before their TV screens to whoop and holler as they gobble down unhealthy treats. Yes, it'...
Huffington Post | Alex Leo | Posted 03.02.2009 | Comedy
The Cash4Gold.com ads that play late at night on cable television have gotten an upgrade for the Super Bowl. Ed McMahon and MC Hammer team up for a su...
TMZ | Posted 03.02.2009 | Entertainment
Financially-challenged stars MC Hammer & Ed McMahon are finally making bank ... pimpin' for Cash4Gold.com during the Super Bowl. ...
Spencer Green | Posted 03.02.2009 | Comedy
Along with the enduring celebration of thinly-disguised homoeroticism comes the even more enduring anticipation of the commercials that NBC will broadcast.
Huffington Post | Posted 02.27.2009 | Media
WATCH WHOOPI GOLDBERG IMITATE THE AD The New York Post's Page Six reports that NBC has rejected a Super Bowl ad from animal rights organization PETA ...
John Standerfer | Posted 02.23.2009 | Business
What we don't appear to understand yet is that no amount of money, time or regulation can possibly resolve this problem while a few banks continue to hold the entire nation hostage.
Huffington Post | Danny Shea | Posted 01.23.2009 | Media
Perennial Super Bowl advertiser Federal Express has pulled out of the upcoming event for the first time in 12 years, citing the economy. In an entry ...
AdAge | Brian Steinberg | Posted 10.13.2008 | Media
NEW YORK (AdAge.com) -- Ad time in the Super Bowl seems to be disappearing faster than a plate of buffalo wings. NBC, which will broadcast Super Bowl ...
Wall Street Journal | Stephanie Kang and Suzanne Vranica | Posted 10.13.2008 | Business
Marketers may be tightening their belts amid the economic downturn, but you'd never know it from the sale of Super Bowl ads. The National Football Le...
Wall Street Journal | MATTHEW FUTTERMAN and SUZANNE VRANICA | Posted 05.14.2008 | Media
The Super Bowl has always been a tough ticket, but now NBC is telling advertisers it will cost them $3 million just to get into the game -- for 30 sec...
New York Times | STUART ELLIOTT | Posted 03.28.2008 | Business
Sponsors of the ABC broadcast of the Academy Awards on Feb. 24 are deciding that the show is no country for old ads. Marketers will spend an estimate...
Silicon Alley Insider | Michael Learmonth | Posted 03.28.2008 | Business
At least some of you watch the Super Bowl for the ads, anyway. And some of you do want to watch the game, and don't want to be distracted by the ads. ...
New York Times | Stuart Elliot | Posted 03.28.2008 | Media
NO matter how rough the action gets on the field on Sunday, when the New England Patriots meet the New York Giants in Super Bowl XLII, the advertisers...
MSNBC | Peter Hartlaub | Posted 03.28.2008 | Business
When it comes to Super Bowl advertisements, sleaze sells. This Sunday will likely feature sexual innuendos, bodily functions, crotch injuries, erectil...
New York Post | Holly M. Sanders | Posted 03.28.2008 | Business
Advertisers hoping to wait until the last minute to get a bargain on a Super Bowl spot are out luck. Fox, which is airing the game on Feb. 3, sold th...
AP | SETH SUTEL | Posted 03.28.2008 | Business
NEW YORK — The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the...
Huffington Post | Posted 03.28.2008 | Media
Last week, Fox announced that there was still one Super Bowl commercial spot left for sale. While it is unclear whether Victoria's Secret purchased t...
Silicon Valley Insider | Michael Learmonth | Posted 03.28.2008 | Business
Three weeks ago the WSJ said that due to tight demand, News Corp.'s (NWS) Fox was in a position to demand as much as $3 million for the last two remai...
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Cenk Uygur | Posted 07.10.2009 | Media