Seattle Seahawks coach Pete Carroll and his many players who were formerly unappreciated by the experts in the sport display in their attitude and actions what I consider to be the greatest wisdom that leads to success in any field.
As you reflect on the this year's Super Bowl, take a moment to think about the individual stadiums competing in the Solar Bowl. Their commitment to tap into our largest source of energy in the US -- solar energy -- is a clear example of how individual leaders are moving America forward.
The Super Bowl presents the once-in-a-year opportunity when you know your target demographic is tuning in. Doesn't it make sense to create content that is relevant to those who will buy your product or are you just turning this into a $4-million-plus branding exercise?