I don't care if they make a profit. I don't care if they make a huge profit. I don't care if they make a tiny profit. I don't care if some of them make no profit at all as long as October remains pink.
Whether the topic is breast cancer, heart disease or any major illness, women need to be in tune with their bodies. Awareness and education are vital because they lead to prevention and early detection, two of the best tools in health improvement.
I quickly discovered a very hard line between people who considered themselves serious advocates in the fight against breast cancer and those who are still foolishly drinking the Komen Kool-Aid. You cannot be both. Here are the key points outlining why I believe that line exists.
No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?
In the new documentary, Pink Ribbons, Inc, producer Ravida Din and director Léa Pool look at how the activism surrounding a pressing women's issue was co-opted by corporations and diverted into high-profile, soft-focused fund raising activities.