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Susan Kim

Preschool Kids and Television

Susan Kim | Posted 04.26.2013 | Parents
Susan Kim

Preschoolers, middle-graders, preteens and young adults may all be separated by only a few years, but are so divided by their interests, needs, humor, language and abilities as to practically be separate species.

Kids and Summer Reading

Susan Kim | Posted 05.25.2011 | Books
Susan Kim

Free-range reading taught me to associate reading with pleasure at a very early age. It taught me how to browse and sample and to understand that finding a good book is itself an adventure.

Spies Among Us

Susan Kim | Posted 05.25.2011 | New York
Susan Kim

I'm feeling an odd nostalgia that I can't quite pinpoint. Is it the smell of barbecue improbably wafting up to my sixth-floor Manhattan apartment? Or is it the Russian spies?

Flow: The Cultural Story of Menstruation

Caroline Hagood | Posted 05.25.2011 | Books
Caroline Hagood

Elissa Stein and Susan Kim's Flow: The Cultural Story of Menstruation, approaches its taboo topic with plenty of irreverent humor and refreshing bluntness.

Girl Heroes

Susan Kim | Posted 05.25.2011 | Entertainment
Susan Kim

In recent years, there seems to be a growing number of females in what has long been a male domain: comics and graphic novels.

Eye Candy

Susan Kim | Posted 05.25.2011 | Books
Susan Kim

I remember reading a snarky fashion admonition that you shouldn't wear a retro trend if you were old enough to have worn it the first time around. Well, it looks like it might be time to reconsider that piece of sartorial wisdom.

How to Advertise Down There

Susan Kim | Posted 05.25.2011 | Media
Susan Kim

From the earliest days of commercial pads, one hundred-plus years ago, femcare advertising has been a virtual saga of prudishness, cluelessness, and excessive caution bordering on total hysteria.

Fairy Tales, Child Development, And Unconscious Learning

Susan Kim | Posted 11.17.2011 | Healthy Living
Susan Kim

Fairy tales communicate strong, unconscious messages to children in terms they can grasp. This is because these stories possess genuine resonance and dreamlike power.

Menopause: Marketing Fear

Susan Kim | Posted 11.17.2011 | Healthy Living
Susan Kim

Years ago, a retired advertising executive confided to me that the key to a good pitch lay in the skillful manipulation of fear and desire. This is certainly true for hormone replacement therapy.

Lifting a Third World Curse

Susan Kim | Posted 05.25.2011 | World
Susan Kim

One out of every ten school-age girls in sub-Sarahan Africa routinely skips school about 50 days a year. The reason why is so unbelievable it boggles the mind. It's because they're menstruating.

Birth Control, Water, And Women

Susan Kim | Posted 11.17.2011 | Healthy Living
Susan Kim

Thanks in large part to a decade of nearly nonexistent enforcement, tens of millions of men, women and children now routinely drink, bathe in and cook with tap water laced with illegal levels of contaminants.