Maybe you want to go vegan to reduce your carbon footprint. Or because you need to reduce your cholesterol. You do it out of a moral choice or because you've decided salmonella and E.coli outbreaks and food recalls mean steak and eggs are now off the menu -- forever.
The Kickstart, from the folks at Physicians Committee for Responsible Medicine, comes complete with meatless recipes, meal plans, an iPhone app, cooking demos and tips from experts.