Much of recent sustainability thinking has been about bringing the larger social web back into executive decision making. Unfortunately, that shift is happening piecemeal and within the traditional business mindset.
A lot has been said and written about what it means for a company or organization to be a leader. Certainly the area of sustainability offers a myriad of opportunities for organizations, companies, and individuals to carve out a niche as a leader.
What if your thought leadership got you very little recognition today but contributed to an incredibly significant cultural shift that made a positive difference for generations to come?