Place one goal in each month to make your plan digestible and realistic. Then identify the exact steps to achieve the goal for the current month: What steps do you need to take each week to ensure you reach your end-month goal?
Innovation is about creating a better or more efficient product or organization. When innovating from your values, the critical questions are: Who are you serving? Why and how are you serving them? What economic and social imperatives does your organization share with those you serve?
The selling of a new idea is, at bottom, a story told to customers. A persuasive story is built on insight into who customers are and how they behave. Orientation to that behavior produces clarity about what the organization wishes to be.
What would happen if more people, not just the usual (privileged) suspects, had access to the theory, concepts and best practices that could help them become the sustainability change agents or leaders in their respective workplaces?
A week ago I spent a day with representatives of the Pacific Northwest's emerging generation of sustainability and socially-minded entrepreneurs, and it blew me away. And, I was not the only one impressed.
Biking represents a simple activity and lifestyle change that could affect so many of the big, societal issues we face today, as well as some that are not given the priority they should, such as community-building and connection with nature.