Sweeps

Secrets of a May 'Nielsen Family'

Bob Sellers | Posted 05.29.2012

Read More: Television, TV Ratings, Television Ratings, Nielsen Ratings, Nielsen, Cable News Ratings, Cable News, Media, Sweeps, Media News
Bob Sellers

Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.

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"Best Episodes During February Sweeps" Award Goes to CW's Nikita

Mary Romero | Posted 04.17.2012

Read More: Television, The CW Network, Nikita, Nielsen Company, Sweeps, TV News
Mary Romero

If I could give an award for best episodes during February sweeps, I would give it to the Nikita writers for creating enjoyable surprises while still treating the characters with reverence.

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