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Sweeps

NBC's Peacock Gets Plucked

Stu Kreisman | Posted 04.12.2013 | Media
Read More: Donald Trump Birther, Reality Television, Birthers, The Apprentice, Msnbc, Betty White, Entertainment, Olympics, Community, Dick Ebersol, Christina Applegate, The Office, Tv, Gary Busey, Betty White's Off Their Rockers, Television, Omarosa, Animal Practice, Jeff Zucker, Donald Trump, Dennis Rodman, Up All Night, Sweeps, Nbc, Bob Greenblatt NBC, NBC Ratings, Media News
Stu Kreisman

I used to be proud to work for NBC. The peacock network stood for quality. Now it's just a joke.

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Secrets of a May 'Nielsen Family'

Bob Sellers | Posted 07.29.2012 | Media
Read More: Television, TV Ratings, Television Ratings, Nielsen Ratings, Nielsen, Cable News Ratings, Cable News, Media, Sweeps, Media News
Bob Sellers

Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.

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"Best Episodes During February Sweeps" Award Goes to CW's Nikita

Mary Romero | Posted 04.17.2012 | TV
Read More: Television, The CW Network, Nikita, Nielsen Company, Sweeps, TV News
Mary Romero

If I could give an award for best episodes during February sweeps, I would give it to the Nikita writers for creating enjoyable surprises while still treating the characters with reverence.

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