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Sweeps

NBC's Peacock Gets Plucked

Stu Kreisman | Posted 04.12.2013 | Media
Stu Kreisman

I used to be proud to work for NBC. The peacock network stood for quality. Now it's just a joke.

Secrets of a May 'Nielsen Family'

Bob Sellers | Posted 07.29.2012 | Media
Bob Sellers

Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.

"Best Episodes During February Sweeps" Award Goes to CW's Nikita

Mary Romero | Posted 04.17.2012 | TV
Mary Romero

If I could give an award for best episodes during February sweeps, I would give it to the Nikita writers for creating enjoyable surprises while still treating the characters with reverence.