SXSW offers many unique opportunities for those willing to plan ahead, take things with a gigantic grain of salt (with a side of BBQ) and ultimately enjoy the company of others who have figured out how to maximize their ROI: Return on Interactive.
For the uninitiated, SXSW is a ten-day overload of film and interactive/digital (first five days), and then film and music (next five days). With SXSW 2013 rapidly approaching, here are a few rules to live by.