I was blown away by SXSW's confluence of tech, film, music and entertainment. If you plan your days and nights well, you will have an incredible time.
SXSW offers many unique opportunities for those willing to plan ahead, take things with a gigantic grain of salt (with a side of BBQ) and ultimately enjoy the company of others who have figured out how to maximize their ROI: Return on Interactive.
For the uninitiated, SXSW is a ten-day overload of film and interactive/digital (first five days), and then film and music (next five days). With SXSW 2013 rapidly approaching, here are a few rules to live by.