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Taco Bell Product Development

Joe Satran

Taco Bell Marketers Spin Spanglish Names Into Fast Food Gold

HuffingtonPost.com | Joe Satran | Posted 04.10.2013 | Business

IRVINE, CALIF. -- Would you eat a "Mexagon"? Probably not. The name, an unappetizing portmanteau of "Mexico" and "hexagon," might sound more appro...