The Facebook Custom Audiences plus mobile combination will no doubt be a very important way for many marketers to start communicating their their existing customers on mobile in 2013.
Voters used to be the ones obsessing over details of a candidate's personal life. Now the tables have turned. Campaigns research the personal lives of the voter.
The things that differentiate women from men are appealing to people in either party. Perhaps the first party to axe the idea of "ads for women" will experience the bigger swing with that voting bloc.
The implication in Emory professor Alan Abramowitz's finding is that politicians spend too much time worrying about targeting specific groups and too little on what moves support up and down across groups (principally, the economy).
I contributed to this week's print National Journal as part of a special feature titled, "What Will This Election Hinge On?" In a piece called "The Un...
First, a quick update on yesterday's post on the Obama campaign briefing. First, James Barnes of the National Journal has a write-up of the strategy s...
How is the Obama campaign using surveys and other data to guide their strategy? What do they think about national polling generally, and the Gallup Da...