Tbwa

Tit for tat: TBWA appoints a Chief Compensation Officer

Jarvis Coffin | Posted 05.25.2011

Read More: Tbwa, Online Advertising, Internet Advertising, Ad Agency Compensation, Ad Age, Media News
Jarvis Coffin

Ad agency TBWA is clearly serious about instigating a new level of conversation over ad agency compensation. As discussed in this space a few weeks ag...

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TBWA Chairman, Jean Marie Dru, joins the conversation about fixing agency compensation

Jarvis Coffin | Posted 05.25.2011

Read More: Jean Marie Dru, Tbwa, Online Advertising, Internet Advertising, Ad Agency Compensation, Ad Age, Media News
Jarvis Coffin

In Ad Age today, TBWA Chairman, Jean Marie Dru, adds his voice to the growing chorus of people that are eager to have a conversation about the future ...

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The Art of the Idea: Delving Into John Hunt's New Book

Robert Rosenthal | Posted 05.25.2011

Read More: Creativity, John Hunt, Art, Tbwa, Books, The Art of the Idea, Business, Ideas, Books News
Robert Rosenthal

John Hunt's new book, The Art of the Idea, is an inspiring collection of astute observations culled from years of cultivating and nurturing ideas around the world. It is unassuming, yet powerful.

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Ken Segall: Steve Jobs Hated 'iMac', Had Terrible Alternative

Cult of Mac | Posted 05.25.2011

Read More: Steve Jobs, Ken Segall Apple, Apple, Apple Ad Agency, TBWA, iMac Name, Al Gore Apple Advisor, TBWA\Chiat\Day, Ken Segall TBWA, Ken Segall, Ken Segall Mac, Imac, Ken Segall iMac, Technology News

Jobs said he was betting the company on the [iMac] machine and so it needed a great name. He suggested one at the meeting, Segall says, but it was ter...

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