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Is China Inc. Corporate America's Enemy?

Tom Doctoroff | Posted 05.30.2012 | Business
Tom Doctoroff

The Chinese are (not) coming! It will be decades before Chinese corporations -- even in strategic industries such as renewable energy or information technology -- beat American, Western, and European companies on their own turf. Indeed, it may never happen at all.

China's Worldview: Three Timeless Truths

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

What is Chinese culture? Now and forever, perpetual yet shape-shifting,in modern and ancient guises, the Chinese worldview can be distilled down to ...

The Chinese Consumer: Still Projecting and Protecting

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.