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Is China Inc. Corporate America's Enemy?

Tom Doctoroff | Posted 05.30.2012 | Business
Read More: Crossroads Nation, Sina Weibo, Joint Ventures, Intellectual Capital, Chinese Shareholder Rights, Tcl, Haier, China's Service Sector, Creative Expression, Economy of Scale, Chinese Hierarchy, Chinese Brands, China Inc., David Brooks, Huawei, Shanzhai, Chinese Innovation, Confucian Culture, Trust Deficit, Chinese Manufacturing, Patents, Pricing, Corporate Governance in China, Midea, Yinlu, Business News
Tom Doctoroff

The Chinese are (not) coming! It will be decades before Chinese corporations -- even in strategic industries such as renewable energy or information technology -- beat American, Western, and European companies on their own turf. Indeed, it may never happen at all.

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China's Worldview: Three Timeless Truths

Tom Doctoroff | Posted 05.25.2011 | World
Read More: Yin and Yang, Hegemony, Chinese Medicine, Nature and Japan, Shanghai, Tangshan Earthquake, Yellow Mountain, Tcl, Luxury Brands in China, China, Success in China, Gao Kao, Change, The Economist, What-Color-Is-Your-Parachute, Palace Exam, Individualism in CHina, Technocracy, Contemporary Chinese Culture, Chinese Cosmology, Middle Kingdom, Yi Jing, Steve Jobs, Yellow River, Nature and China, Face, Bill Gates, Gmat, Daoism, Kung Fu, Japan, Confucianism, Evil Chaos, Harmony, Miguel Patricio, Moral Absolutes, Ni Peimin, Chinese Government, Sichuan Earthquake, Communist Party, Feng Shui, Ba Gua, Book of Changes, Deng Xiaoping, Inbev, Fish Breeding, Aftershock, Legalism, Metersbonwe, Zhaungzi, Zodiac Signs, World News
Tom Doctoroff

What is Chinese culture? Now and forever, perpetual yet shape-shifting,in modern and ancient guises, the Chinese worldview can be distilled down to ...

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The Chinese Consumer: Still Projecting and Protecting

Tom Doctoroff | Posted 05.25.2011 | World
Read More: Digital in China, Risk Avoidance, Changhong TCL, Handycam, Tcl, Status Projection, Changhong, On-Line Anonymity, Kaixing Wang, Chinese Digital Liberation, Chinese Consumer, Public Display in China, Beauty Products in China, Chinese Mass Market, Pizza Hut, Safety in China, Sports Cars, Nokia, Baby Formula, Ford, On-Line Games, Twitter, Haier, Iac, Internalized Benefit, Facebook, Haagen Dazs, Bmw, Sony, Mercedes, Autos in China, Externalized Benefits, Beer in China, Chinese Middle Class, Starbucks, Chinese Purchasing Power, Chinese Savings Rates, Weibo, Safeguard, World News
Tom Doctoroff

Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.

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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011 | World
Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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